Skip to main content

Strategic Planning for Research-Intensive Institutions: An Approach Towards Identifying the Most Attractive Path for Technology Development

  • Chapter
  • First Online:
Strategic Planning Decisions in the High Tech Industry

Abstract

The transfer of technology knowledge from research institutions into industry is a quite demanding task and often condemned to failure. In many cases, the main reason is the inability of research institutions to capture market needs and market requirements as well as consider them in their future technology development. But how to outfit research institutions or research-intensive enterprises with the rules of the free market economy and how to transform the identified actual and future market needs into the strategic planning for the technology? This chapter introduces a method for the identification of actual and future market needs and their transformation into the strategic technology planning using graph theoretical approaches.

This is a preview of subscription content, log in via an institution to check access.

Access this chapter

eBook
USD 16.99
Price excludes VAT (USA)
  • Available as EPUB and PDF
  • Read on any device
  • Instant download
  • Own it forever
Softcover Book
USD 139.99
Price excludes VAT (USA)
  • Compact, lightweight edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info
Hardcover Book
USD 109.99
Price excludes VAT (USA)
  • Durable hardcover edition
  • Dispatched in 3 to 5 business days
  • Free shipping worldwide - see info

Tax calculation will be finalised at checkout

Purchases are for personal use only

Institutional subscriptions

Notes

  1. 1.

    Attributes are physical and cognitive characteristics of a function and can be conducted from the functions of a Technology. Attributes map both, performance parameter of the Technology and requirements of the market.

References

  1. Mintzberg H (1994) The rise and fall of strategic planning. Prentice Hall, London

    Google Scholar 

  2. Frauenfelder P (2000) Strategisches management von technologie und innovation: tools und principles. Industrielle Organisation, Zürich

    Google Scholar 

  3. Mittag H (1985) Technologiemarketing die vermarktung von industriellem wissen unter besonderer berücksichtigung des einsatzes von lizenzen. Brockmeyer, Bochum

    Google Scholar 

  4. Sahlman K, Haapasalo H (2009) Perceptions of strategic management of technology in small high-tech enterprises. In: Kocaoglu DF (ed) Technology management in the age of fundamental change. Portland, Oregon

    Google Scholar 

  5. Abele T (2006) Verfahren für das technologie-roadmapping zur unterstützung des strategischen technologiemanagements. Jost-Jetter, Heimsheim

    Google Scholar 

  6. Friar JHM (1985) The emergence of technology strategy: a new dimension of strategic management. Technol Soc 7:143–178

    Article  Google Scholar 

  7. Bullinger HJ (2006) Fokus innovation: kräfte bündeln—prozesse beschleunigen. Retrieved from http://deposit.ddb.de/cgi-bin/dokserv?id=2712793&prov=M&dok_var=1&dok_ext=htm. Hanser, München

  8. Möhrle M (ed) (2008) Springer-11774/Dig. Serial. Technologie-roadmapping: zukunftsstrategien für technologieunternehmen (3., neu bearbeitete und erweiterte auflage.). Retrieved from http://dx.doi.org/10.1007/978-3-540-74755-0. Springer, Heidelberg

  9. DeGeeter MJ (1998) Technology commercialization manual: strategy tactics and economics for business success. University of Illinois, Urbana

    Google Scholar 

  10. Hamel G (2006) The why, what, and how of management innovation. Harvard Bus Rev 84(2):72–84

    Google Scholar 

  11. Spath D, Ardilio A, Laib S (2009) The potential of emerging technologies: strategy-planning for technology-providers throughout an application-radar. In: Kocaoglu DF (ed) Technology management in the age of fundamental change. Portland, Oregon

    Google Scholar 

  12. Spath D, Bullinger H-J (eds) (2004) Forschungs-und technologiemanagement: potenziale nutzen—zukunft gestalten; [Festschrift zum 60. Geburtstag von Prof. Hans-Jörg Bullinger]. Retrieved from http://www.worldcat.org/oclc/645190401. Hanser, München

  13. Lichtenthaler E (2000) Organisation der technology intelligence. Eine empirische untersuchung der trechnologiefrühaufklärung in technologieintensiven grossunternehmen. ETH, Zürich

    Google Scholar 

  14. Schöning S (2006) Potenzialbasierte bewertung neuer technologien. Retrieved from http://www.gbv.de/dms/hebis-darmstadt/toc/177396148.pdf. Shaker, Aachen

  15. Savioz P (2004) Technology intelligence: concept design and implementation in technology-based SMEs. Palgrave Macmillan, Basingstoke

    Google Scholar 

  16. Zinser S (2000) Einevorgehensweise zur szenariobasierten frühnavigation im strategischen technologiemanagement. Jost-Jetter, Heimsheim

    Google Scholar 

  17. Gomeringer A (2007) Eine integrative, prognosebasierte vorgehensweise zur strategischen technologieplanung für produkte. Jost-Jetter, Heimsheim

    Google Scholar 

  18. Brink V Entwicklung konsistenter technologiestrategien mit der innovationsdatenbank. In: Vorausschau und Technologieplanung—3. Symposium für vorausschau und technologieplanung Heinz nixdorf institute, pp 239–261)

    Google Scholar 

  19. Bullinger H-J (1994) Einführung in das technologiemanagement: modelle, methoden, praxisbeispiele. Teubner, Stuttgart

    Book  Google Scholar 

  20. Servatius H-G (1985) Methodik des strategischen technologie-managements. Erich Schmidt, Berlin

    Google Scholar 

  21. Mintzberg H, Quinn JB, Ghoshal S (1998) The strategy process (Rev. European). Retrieved from http://www.worldcat.org/oclc/37782979. Prentice Hall, London

  22. Gälweiler A, Schwaninger M (1986) Unternehmensplanung: grundlagen und praxis (Neuausg./). Campus-Verlag, Frankfurt

    Google Scholar 

  23. Spath D, Dill C, Scharer M, Wolski A (2001) Vom markt zum markt: produktentstehung als zyklischer prozess. Retrieved from http://www.worldcat.org/oclc/76361076. Logis, Stuttgart

  24. Spath D, Ardilio A, Warschat J (2011) Technologiemanagement: radar für erfolg, 1st edn. Log X. Retrieved from http://www.worldcat.org/oclc/767800381. Württ, Ludwigsburg

  25. Ardilio A, Warschat J (2010) Win³ a SME-customized approach towards a sustainable technology strategy. In: portland international conference on management of engineering and technology (PICMET). Phuket, Thailand

    Google Scholar 

  26. Krause O, Mertins K (2006) Performance management—eine stakeholder-nutzen-orientierte und geschäftsprozess-basierte methode. Deutscher Universitätsverlag, GWV Fachverlage GmbH, Wiesbaden

    Google Scholar 

  27. Savioz P Technology intelligence systems: practices and models for large, medium-sized and start-up companies. Int J Technol Intell Plann. Retrieved from http://www.inderscience.com/search/index.php?action=record&rec_id=11707&prevQuery=&ps=10&m=or, pp 360–379

  28. Diller H, Bukhari I (1998) Marketingplanung. Vahlen, München

    Google Scholar 

  29. Gassmann O, Kobe C (2006) Management von innovation und risiko: quantensprünge in der entwicklung erfolgreich managen. Retrieved from http://dx.doi.org/10.1007/3-540-33755-5

  30. Mollenhauer M, Remmerbach K-U (1989) Neue spielregeln des marktings: wie aktivieren wir die märkte für die nächste produktgeneration? In: Arthur D Little international (Hg.)—das management des geordneten wandels, pp 123–137

    Google Scholar 

  31. Kocaoglu DF (ed) 2009 Technology management in the age of fundamental change. Portland, Oregon

    Google Scholar 

  32. Spath D, Ardilio A, Warschat J (2010) Technologie/markt-radar: vorgehensweise zur identifikation von relevanten märkten und entwicklungspotenzialen emergenter technologien. In: Nyhuis P (ed) Wandlungsfähige produktionssysteme. Gito, Berlin, pp 419–456

    Google Scholar 

  33. Backhaus K, Erichson B, Plinke W, Weiber R (2006) Multivariate analysemethoden: eine anwendungsorientierte einführung (11., überarb. Aufl.). Retrieved from http://www.zentralblatt-math.org/zmath/en/search/?an=1114.62300. Springer, Berlin

  34. Keeney RL, Raiffa H (1976) Decisions with multiple objectives: preferences and value tradeoffs. Retrieved from http://www.worldcat.org/oclc/2119417. Wiley, New York

Download references

Author information

Authors and Affiliations

Authors

Corresponding author

Correspondence to Antonino Ardilio .

Editor information

Editors and Affiliations

Rights and permissions

Reprints and permissions

Copyright information

© 2013 Springer-Verlag London

About this chapter

Cite this chapter

Ardilio, A., Warschat, J., Spath, D. (2013). Strategic Planning for Research-Intensive Institutions: An Approach Towards Identifying the Most Attractive Path for Technology Development. In: Cetindamar, D., Daim, T., Beyhan, B., Basoglu, N. (eds) Strategic Planning Decisions in the High Tech Industry. Springer, London. https://doi.org/10.1007/978-1-4471-4887-6_5

Download citation

  • DOI: https://doi.org/10.1007/978-1-4471-4887-6_5

  • Published:

  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-4886-9

  • Online ISBN: 978-1-4471-4887-6

  • eBook Packages: EngineeringEngineering (R0)

Publish with us

Policies and ethics