Analysis on Development of National Fitness Movement Based on College Sports Resource

Abstract

Compared with social resources, the university sports resource is relatively perfect. But how to make use of the sports resources in colleges and universities to promote the nationwide fitness campaign, do not bring the burden for colleges and universities, and transform into a way that is conducive to the development of colleges and universities. This paper analyzes the college requirements of comprehensive sports, and designs a demand model. According to the demand, we find out it is necessary to introduce social capital. Then this paper analyzes the financing way of sports resources in Colleges and universities. From the University’s social service function, this paper analysis on how colleges and universities attract the talents from the one participation in sports, absorb the human resources and financial resources for their own use, so as to achieve a win–win situation. After the final analysis, we draw some constructive suggestions.