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Product Containment Resources Facilitating Decision-Making in Complex Supply Networks: A Case Study of Milk Distribution from Farm to Retail

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Decision-Making for Supply Chain Integration

Part of the book series: Decision Engineering ((DECENGIN,volume 1))

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Abstract

This study seeks to shed light on the issue of supply chain integration through highlighting interactions between decision makers with relation to the flow of goods they manage and are responsible for operating. This approach combines (1) focus on supply networks’ inherent complexity, (2) supply operations focusing on product containment facilities, and (3) Alderson’s (Dynamic marketing behavior. A functionalist theory of marketing, Richard D. Irwin, 1965) “transvection” view of product supply to develop a model regarding how decision-making may be viewed to support product supply. Through combining these views of product supply a case narrative of milk product supply from farm to retail provides the basis for modelling this supply network as decision-making events; interlinked with transformed products, information and knowledge with the ultimate purpose of value realisation from an end-user perspective. As products flow towards the end-user facilitating value creation, decision-makers are dependent on knowledge transformation within firms which is dependent on information transformation between firms as well as within firms to secure value realization.

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Author information

Authors and Affiliations

  1. Department of Economics, Social Science and Informatics, Molde University College, Molde, Norway

    Per Engelseth

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  1. Per Engelseth
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Correspondence to Per Engelseth .

Editor information

Editors and Affiliations

  1. University of East Anglia, Ash Close 34, Wymondham, NR18 0HR, Norfolk, United Kingdom

    Hing Kai Chan

  2. University of East Anglia, Mulbarton, Elm Close 8, Norwich, NR14 8AU, Norfolk, United Kingdom

    Fiona Lettice

  3. , Norwich Business School, University of East Anglia, Norwich Business School, Norwich, NR4 7TJ, Norfolk, United Kingdom

    Olatunde Amoo Durowoju

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Engelseth, P. (2012). Product Containment Resources Facilitating Decision-Making in Complex Supply Networks: A Case Study of Milk Distribution from Farm to Retail. In: Chan, H., Lettice, F., Durowoju, O. (eds) Decision-Making for Supply Chain Integration. Decision Engineering, vol 1. Springer, London. https://doi.org/10.1007/978-1-4471-4033-7_9

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  • DOI: https://doi.org/10.1007/978-1-4471-4033-7_9

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  • Publisher Name: Springer, London

  • Print ISBN: 978-1-4471-4032-0

  • Online ISBN: 978-1-4471-4033-7

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