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Driver to Gain from Digitalization in Tourism—Insights from South African Experts

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Third International Congress on Information and Communication Technology

Part of the book series: Advances in Intelligent Systems and Computing ((AISC,volume 797))

Abstract

Digitalization is an ongoing process and a widely discussed topic of our time. Few are only investigating the impact of digitalization and the potentials for business in tourism. Therefore, this paper focuses on investigating the capability of digitalization in the tourism industry in South Africa (ZA). The empirical research is based on a theoretical foundation build on the work of Härting et al. [1]. The results are determined by using the structural equation modeling methodology. The objective of this quantitative study is to detect the main driving forces of digitalization in the tourism sector in ZA. After the literature review, the authors find six potential drivers (sales increase, sharing economy, process costs, personalized offers, social networks, and client reviews) that do have a positive influence on the potential of digitalization in the South African tourism sector. The results show that sales increase, sharing economy, and process costs actually do have a significant as well as positive impact regarding the digitalization potential in the South African tourism sector.

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Author information

Authors and Affiliations

  1. Aalen University of Applied Sciences, Aalen, Germany

    Ralf-Christian Härting, Christopher Reichstein, Nina Härtle & Jürgen Stiefl

  2. Central University of Technology, Bloemfontein, Free State, South Africa

    René Haarhoff

Authors
  1. Ralf-Christian Härting
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  2. Christopher Reichstein
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  3. René Haarhoff
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  4. Nina Härtle
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  5. Jürgen Stiefl
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Corresponding authors

Correspondence to Ralf-Christian Härting or Christopher Reichstein .

Editor information

Editors and Affiliations

  1. School of Science and Technology, Middlesex University, London, UK

    Xin-She Yang

  2. University of Reading, Reading, UK

    Simon Sherratt

  3. Department of Information Technology, Techno India College of Technology, Kolkata, West Bengal, India

    Nilanjan Dey

  4. Sabar Institute of Technology, Sabarkantha, Gujarat, India

    Amit Joshi

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Härting, RC., Reichstein, C., Haarhoff, R., Härtle, N., Stiefl, J. (2019). Driver to Gain from Digitalization in Tourism—Insights from South African Experts. In: Yang, XS., Sherratt, S., Dey, N., Joshi, A. (eds) Third International Congress on Information and Communication Technology. Advances in Intelligent Systems and Computing, vol 797. Springer, Singapore. https://doi.org/10.1007/978-981-13-1165-9_26

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  • DOI: https://doi.org/10.1007/978-981-13-1165-9_26

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  • Publisher Name: Springer, Singapore

  • Print ISBN: 978-981-13-1164-2

  • Online ISBN: 978-981-13-1165-9

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