Abstract
The academic interest in Online Grocery Shopping (OGS) has proliferated in retailing and business management over the past two decades. Previous research on OGS was primarily focused on consumer-level consequences such as purchase intention, purchase decision, and post-purchase behavior. However, there is a lack of literature integrating intrinsic and extrinsic factors that influence the growth of OGS and its impact on purchase outcomes. To address this, we conduct a multi-method review combining traits of a systematic literature review and bibliometric analysis. Analyzing 145 articles through word cloud and keyword co-occurrence analysis, we identify publication trends (top journals, articles) and nine thematic clusters. We develop an integrated conceptual framework encompassing the antecedents, mediators, moderators, and consequences of OGS. Finally, we outline future research directions using Theory-Context-Characteristics-Methods framework to serve as a reference point for future researchers working in OGS.
Similar content being viewed by others
References
Bernstein, F., DeCroix, G. A., & Keskin, N. B. (2021). Competition between two-sided platforms under demand and supply congestion effects. Manufacturing and Service Operations Management, 23(5), 1043–1061. https://doi.org/10.1287/msom.2020.0866
Mody, M. A., Hanks, L., & Cheng, M. (2021). Sharing economy research in hospitality and tourism: A critical review using bibliometric analysis, content analysis and a quantitative systematic literature review. International Journal of Contemporary Hospitality Management, 33(5), 1711–1745. https://doi.org/10.1108/IJCHM-12-2020-1457
Shroff, A., Shah, B. J., & Gajjar, H. (2022). Online food delivery research: A systematic literature review. International Journal of Contemporary Hospitality Management, 34(8), 2852–2883. https://doi.org/10.1108/IJCHM-10-2021-1273
Jen-Hui Wang, R., Malthouse, E. C., & Krishnamurthi, L. (2015). On the go: How mobile shopping affects customer purchase behavior. Journal of Retailing, 91(2), 217–234. https://doi.org/10.1016/j.jretai.2015.01.002
Hui, T. K., & Wan, D. (2009). Who are the online grocers? Service Industries Journal, 29(11), 1479–1489. https://doi.org/10.1080/02642060902793334
Ramus, K., & Nielsen, N. A. (2005). Online grocery retailing: What do consumers think? Internet Research. https://doi.org/10.1108/10662240510602726
Anckar, B., Walden, P., & Jelassi, T. (2002). Creating customer value in online grocery shopping. International Journal of Retail and Distribution Management, 30(4), 211–220. https://doi.org/10.1108/09590550210423681
Kaufman-Scarborough, C., & Lindquist, J. D. (2002). E-shopping in a multiple channel environment. Journal of Consumer Marketing, 19(4), 333–350. https://doi.org/10.1108/07363760210433645
Shrivastava, A. (2021). Food-delivery commissions in India among the highest globally. The CapTable. Retrieved August 29, 2022, from https://the-captable.com/2021/05/food-delivery-commissions-india-among-highest-swiggy-zomato/.
Hansen, T. (2005). Consumer adoption of online grocery buying: A discriminant analysis. International Journal of Retail and Distribution Management, 33(2), 101–121. https://doi.org/10.1108/09590550510581449
Breugelmans, E., & Campo, K. (2016). Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector. Journal of Retailing, 92, 333–351. https://doi.org/10.1016/j.jretai.2016.02.003
Gruntkowski, L. M., & Martinez, L. F. (2022). Online grocery shopping in Germany: Assessing the impact of COVID-19. Journal of Theoretical and Applied Electronic Commerce Research, 17(3), 984–1002. https://doi.org/10.3390/jtaer17030050
Brüggemann, P., & Olbrich, R. (2022). The impact of COVID-19 pandemic restrictions on offline and online grocery shopping: New normal or old habits? Electronic Commerce Research. https://doi.org/10.1007/s10660-022-09658-1
Edible grocery global sales by channel 2021–2026|Statista. (2022). Retrieved May 24, 2023, from https://www.statista.com/statistics/1268769/global-edible-grocery-store-based-and-e-commerce-sales/.
Global online food delivery market size 2027|Statista. (2023). Retrieved May 24, 2023, from https://www.statista.com/statistics/1170631/online-food-delivery-market-size-worldwide/.
Online food delivery users worldwide 2017–2027|Statista. (2023). Retrieved May 24, 2023, from https://www.statista.com/forecasts/891088/online-food-delivery-users-by-segment-worldwide.
Martinez, L. F., Pauwels, K., & Brüggemann, P. (2023). Call for papers on online grocery shopping—current and future challenges and opportunities. Electronic Commerce Research. Retrieved May 24, 2023, from https://www.springer.com/journal/10660/updates/23919876.
Paul, J., Lim, W. M., O’Cass, A., Hao, A. W., & Bresciani, S. (2021). Scientific procedures and rationales for systematic literature reviews (SPAR-4-SLR). International Journal of Consumer Studies, 45(4), O1–O16. https://doi.org/10.1111/IJCS.12695
Singh, K., & Basu, R. (2023). Online consumer shopping behaviour: A review and research agenda. International Journal of Consumer Studies, 47(3), 815–851. https://doi.org/10.1111/IJCS.12899
Donthu, N., Kumar, S., Mukherjee, D., Pandey, N., & Lim, W. M. (2021). How to conduct a bibliometric analysis: An overview and guidelines. Journal of Business Research, 133, 285–296. https://doi.org/10.1016/j.jbusres.2021.04.070
Aria, M., & Cuccurullo, C. (2017). Bibliometrix: An R-tool for comprehensive science mapping analysis. Journal of Informetrics, 11(4), 959–975. https://doi.org/10.1016/j.joi.2017.08.007
Kumar, S., Lim, W. M., Pandey, N., & Christopher Westland, J. (2021). 20 years of electronic commerce research. Electronic Commerce Research, 21(1), 1–40. https://doi.org/10.1007/s10660-021-09464-1
Lim, W. M., Kumar, S., & Ali, F. (2022). Advancing knowledge through literature reviews: ‘what’, ‘why’, and ‘how to contribute.’ Service Industries Journal, 42(7–8), 481–513. https://doi.org/10.1080/02642069.2022.2047941
Snyder, H. (2019). Literature review as a research methodology: An overview and guidelines. Journal of Business Research, 104, 333–339. https://doi.org/10.1016/j.jbusres.2019.07.039
Kraus, S., Breier, M., Lim, W. M., Dabić, M., Kumar, S., Kanbach, D., & Ferreira, J. J. (2022). Literature reviews as independent studies: Guidelines for academic practice. Review of Managerial Science, 16(8), 2577–2595. https://doi.org/10.1007/s11846-022-00588-8
Palmatier, R. W., Houston, M. B., & Hulland, J. (2018). Review articles: Purpose, process, and structure. Journal of the Academy of Marketing Science, 46(1), 1–5. https://doi.org/10.1007/s11747-017-0563-4
Lim, W. M., Yap, S. F., & Makkar, M. (2021). Home sharing in marketing and tourism at a tipping point: What do we know, how do we know, and where should we be heading? Journal of Business Research, 122, 534–566. https://doi.org/10.1016/J.JBUSRES.2020.08.051
Jebarajakirthy, C., Maseeh, H. I., Morshed, Z., Shankar, A., Arli, D., & Pentecost, R. (2021). Mobile advertising: A systematic literature review and future research agenda. International Journal of Consumer Studies, 45(6), 1258–1291. https://doi.org/10.1111/ijcs.12728
Donthu, N., Kumar, S., Pandey, N., Pandey, N., & Mishra, A. (2021). Mapping the electronic word-of-mouth (eWOM) research: A systematic review and bibliometric analysis. Journal of Business Research, 135(July), 758–773. https://doi.org/10.1016/j.jbusres.2021.07.015
Davis, R., Buchanan-Oliver, M., & Brodie, R. J. (2000). Retail service branding in electronic-commerce environments. Journal of Service Research, 3(2), 178–186. https://doi.org/10.1177/109467050032006
Morganosky, M. A., & Cude, B. J. (2000). Consumer response to online grocery shopping. International Journal of Retail and Distribution Management, 28(1), 17–26. https://doi.org/10.1108/09590550010306737
Brand, C., Schwanen, T., & Anable, J. (2020). Online omnivores or Willing but struggling? Identifying online grocery shopping behavior segments using attitude theory. Journal of Retailing and Consumer Services. https://doi.org/10.1016/J.JRETCONSER.2020.102195
Thomas-Francois, K., Jo, W. M., Somogyi, S., Li, Q., & Nixon, A. (2023). Virtual grocery shopping intention: an application of the model of goal-directed behaviour. British Food Journal. https://doi.org/10.1108/BFJ-06-2022-0510
Piroth, P., Ritter, M. S., & Rueger-Muck, E. (2020). Online grocery shopping adoption: Do personality traits matter? British Food Journal, 122(3), 957–975. https://doi.org/10.1108/BFJ-08-2019-0631
Stenius, M., & Eriksson, N. (2022). What beliefs underlie decisions to buy groceries online? International Journal of Consumer Studies, 47(3), 922–935. https://doi.org/10.1111/ijcs.12874
Hansson, L., Holmberg, U., Post, A., Hansson, L., & Holmberg, U. (2022). Reorganising grocery shopping practices—the case of elderly consumers. The International Review of Retail, Distribution and Consumer Research, 32(4), 351–369. https://doi.org/10.1080/09593969.2022.2085137
Berg, J., & Henriksson, M. (2020). In search of the ‘good life’: Understanding online grocery shopping and everyday mobility as social practices. Journal of Transport Geography, 83, 102633. https://doi.org/10.1016/J.JTRANGEO.2020.102633
Driediger, F., & Bhatiasevi, V. (2019). Online grocery shopping in Thailand: Consumer acceptance and usage behavior. Journal of Retailing and Consumer Services, 48, 224–237. https://doi.org/10.1016/J.JRETCONSER.2019.02.005
Badenhop, A., & Frasquet, M. (2021). Online grocery shopping at multichannel supermarkets: the impact of retailer brand equity. Journal of Food Products Marketing, 27(2), 89–104. https://doi.org/10.1080/10454446.2021.1894296
Hood, N., Urquhart, R., Newing, A., & Heppenstall, A. (2020). Sociodemographic and spatial disaggregation of e-commerce channel use in the grocery market in Great Britain. Journal of Retailing and Consumer Services, 55, 102076. https://doi.org/10.1016/J.JRETCONSER.2020.102076
Shi, S. W., Zhang, J., & Smith, R. H. (2014). Usage experience with decision aids and evolution of online purchase behavior. Marketing Science, 33(6), 871–882. https://doi.org/10.1287/mksc.2014.0872
Yokoyama, N., Azuma, N., & Kim, W. (2023). The impact of e-retail usage on relative retail patronage formation. International Journal of Retail and Distribution Management, 51(13), 16–32. https://doi.org/10.1108/IJRDM-04-2022-0142
Ponte, D., & Sergi, D. (2023). E-grocery delivery channels: Acceptance of the click and collect solutions. Technology Analysis and Strategic Management. https://doi.org/10.1080/09537325.2022.2163890
Weinstein, A. T., Anti, K., & Ochoa, E. (2022). World’s biggest retailer launches Walmart Plus and customers have their say. Journal of Business Strategy, 43(6), 381–390. https://doi.org/10.1108/JBS-07-2021-0133
Bezirgani, A., & Lachapelle, U. (2021). Online grocery shopping for the elderly in Quebec, Canada: The role of mobility impediments and past online shopping experience. Travel Behaviour and Society, 25, 133–143. https://doi.org/10.1016/J.TBS.2021.07.001
Campbell, J. M., & Fairhurst, A. (2014). Billion dollar baby: Local foods and U.S. grocery. Journal of Food Products Marketing, 20(3), 215–228. https://doi.org/10.1080/10454446.2012.728985
De Kervenoael, R., Soopramanien, D., Hallsworth, A., & Elms, J. (2007). Personal privacy as a positive experience of shopping an illustration through the case of online grocery shopping. International Journal of Retail and Distribution Management, 35(7), 583–599. https://doi.org/10.1108/09590550710755958
Burningham, K., Venn, S., Christie, I., Jackson, T., & Gatersleben, B. (2014). New motherhood: A moment of change in everyday shopping practices? Young Consumers, 15(3), 211–226. https://doi.org/10.1108/YC-11-2013-00411
Loketkrawee, P., & Bhatiasevi, V. (2018). Elucidating the behavior of consumers toward online grocery shopping: The role of shopping orientation. Journal of Internet Commerce, 17(4), 418–445. https://doi.org/10.1080/15332861.2018.1496390
Khan, A., & Khan, S. (2022). Purchasing grocery online in a nonmetro city: Investigating the role of convenience, security, and variety. Journal of Public Affairs, 22(2), e2497. https://doi.org/10.1002/PA.2497
Goethals, F., Leclercq-Vandelannoitte, A., & Tütüncü, Y. (2012). French consumers’ perceptions of the unattended delivery model for e-grocery retailing. Journal of Retailing and Consumer Services, 19(1), 133–139. https://doi.org/10.1016/j.jretconser.2011.11.002
Cervellon, M. C., Sylvie, J., & Ngobo, P. V. (2015). Shopping orientations as antecedents to channel choice in the French grocery multichannel landscape. Journal of Retailing and Consumer Services, 27, 31–51. https://doi.org/10.1016/J.JRETCONSER.2015.06.008
Hansen, T. (2006). Determinants of consumers’ repeat online buying of groceries. International Review of Retail, Distribution and Consumer Research, 16(1), 93–114. https://doi.org/10.1080/09593960500453617
Huyghe, E., Verstraeten, J., Geuens, M., & Van Kerckhove, A. (2017). Clicks as a healthy alternative to bricks: How online grocery shopping reduces vice purchases. Journal of Marketing Research, 54(1), 61–74. https://doi.org/10.1509/jmr.14.0490
Cebollada, J., Chu, Y., & Jiang, Z. (2019). Online category pricing at a multichannel grocery retailer. Journal of Interactive Marketing, 46, 52–69. https://doi.org/10.1016/j.intmar.2018.12.004
Chu, J., Chintagunta, P., & Cebollada, J. (2008). Research note-A comparison of within-household price sensitivity across online and offline channels. Marketing Science, 27(2), 283–299. https://doi.org/10.1287/mksc.1070.0288
Ayadi, K., & Muratore, I. (2020). Digimums’ online grocery shopping: The end of children’s influence? International Journal of Retail and Distribution Management, 48(4), 348–362. https://doi.org/10.1108/IJRDM-09-2019-0291
Elms, J., & Tinson, J. (2012). Consumer vulnerability and the transformative potential of Internet shopping: An exploratory case study. Journal of Marketing Management, 28(11–12), 1354–1376. https://doi.org/10.1080/0267257X.2012.691526
Rossolov, A. (2021). A last-mile delivery channel choice by E-shoppers: Assessing the potential demand for automated parcel lockers. International Journal of Logistics Research and Applications. https://doi.org/10.1080/13675567.2021.2005004
Maltese, I., Le Pira, M., Marcucci, E., Gatta, V., & Evangelinos, C. (2021). Grocery or @grocery: A stated preference investigation in Rome and Milan. Research in Transportation Economics, 87, 101096. https://doi.org/10.1016/J.RETREC.2021.101096
Kolesova, S., & Singh, R. (2019). One Vs. Many: who wins? An empirical investigation of online product display. International Review of Retail, Distribution and Consumer Research, 29(3), 285–305. https://doi.org/10.1080/09593969.2019.1598465
Li, J., Hallsworth, A. G., & Coca-Stefaniak, J. A. (2020). Changing grocery shopping behaviours among chinese consumers at the outset of the COVID-19 outbreak. Tijdschrift voor economische en sociale geografie, 111(3), 574–583. https://doi.org/10.1111/TESG.12420
Singh, R., & Söderlund, M. (2022). There is no place like home: Home satisfaction and customer satisfaction in online grocery retailing. International Review of Retail, Distribution and Consumer Research, 32(4), 370–387. https://doi.org/10.1080/09593969.2022.2073555
Motte-Baumvol, B., Belton Chevallier, L., & Bonin, O. (2022). Does e-grocery shopping reduce CO2 emissions for working couples’ travel in England? International Journal of Sustainable Transportation, 17(5), 515–526. https://doi.org/10.1080/15568318.2022.2074326
Van Hove, L. (2022). Consumer characteristics and e-grocery services: The primacy of the primary shopper. Electronic Commerce Research, 22(2), 241–266. https://doi.org/10.1007/s10660-022-09551-x
Dayarian, I., & Pazour, J. (2022). Crowdsourced order-fulfillment policies using in-store customers. Production and Operations Management, 31(11), 4075–4094. https://doi.org/10.1111/poms.13805
Samudio Lezcano, M., Harper, C. D., Nock, D., Lowry, G. V., & Michalek, J. J. (2023). Online grocery delivery: Sustainable practice, or congestion generator and environmental burden? Transportation Research Part D: Transport and Environment, 119(March), 103722. https://doi.org/10.1016/j.trd.2023.103722
Neumayr, L., & Moosauer, C. (2021). How to induce sales of sustainable and organic food: The case of a traffic light eco-label in online grocery shopping. Journal of Cleaner Production, 328, 129584. https://doi.org/10.1016/J.JCLEPRO.2021.129584
Lim, B., Xie, Y., & Haruvy, E. (2022). The impact of mobile app adoption on physical and online channels. Journal of Retailing, 98(3), 453–470. https://doi.org/10.1016/J.JRETAI.2021.10.001
Pan, F., Pan, S., Zhou, W., & Fan, T. (2022). Perishable product bundling with logistics uncertainty: Solution based on physical internet. International Journal of Production Economics, 244, 108386. https://doi.org/10.1016/J.IJPE.2021.108386
Hand, C., Riley, F. D. O., Harris, P., Singh, J., & Rettie, R. (2009). Online grocery shopping: The influence of situational factors. European Journal of Marketing, 43(9), 1205–1219. https://doi.org/10.1108/03090560910976447
McNeill, L. S. (2006). The influence of culture on retail sales promotion use in Chinese supermarkets. Australasian Marketing Journal, 14(2), 34–46. https://doi.org/10.1016/S1441-3582(06)70059-3
McClatchey, J., Cattell, K., & Michell, K. (2007). The impact of online retail grocery shopping on retail space: A Cape Town case study. Facilities, 25(3–4), 115–126. https://doi.org/10.1108/02632770710729700
Itani, O. S., & Hollebeek, L. D. (2020). Consumers’ health-locus-of-control and social distancing in pandemic-based e-tailing services. Journal of Services Marketing, 35(8), 1073–1091. https://doi.org/10.1108/JSM-10-2020-0410
Handayani, P. W., Nurahmawati, R. A., Pinem, A. A., & Azzahro, F. (2020). Switching intention from traditional to online groceries using the moderating effect of gender in Indonesia. Journal of Food Products Marketing, 26(6), 425–439. https://doi.org/10.1080/10454446.2020.1792023
Van Droogenbroeck, E., & Van Hove, L. (2020). Intra-household task allocation in online grocery shopping: Together alone. Journal of Retailing and Consumer Services. https://doi.org/10.1016/J.JRETCONSER.2020.102153
Anshu, K., Gaur, L., & Singh, G. (2022). Impact of customer experience on attitude and repurchase intention in online grocery retailing: A moderation mechanism of value Co-creation. Journal of Retailing and Consumer Services, 64, 102798. https://doi.org/10.1016/J.JRETCONSER.2021.102798
Suher, J., Huang, S. C., & Lee, L. (2019). Planning for multiple shopping goals in the marketplace. Journal of Consumer Psychology, 29(4), 642–651. https://doi.org/10.1002/JCPY.1130
Mirhoseini, M., Pagé, S. A., Léger, P. M., & Sénécal, S. (2021). What deters online grocery shopping? Investigating the effect of arithmetic complexity and product type on user satisfaction. Journal of Theoretical and Applied Electronic Commerce Research, 16(4), 1–18. https://doi.org/10.3390/jtaer16040047
Wang, K., Gao, Y., Liu, Y., & Nurul Habib, K. (2023). Exploring the choice between in-store versus online grocery shopping through an application of semi-compensatory independent availability logit (SCIAL) model with latent variables. Journal of Retailing and Consumer Services, 71, 103191. https://doi.org/10.1016/J.JRETCONSER.2022.103191
Hillen, J., & Fedoseeva, S. (2021). E-commerce and the end of price rigidity? Journal of Business Research, 125, 63–73. https://doi.org/10.1016/J.JBUSRES.2020.11.052
Chintagunta, P. K., Chu, J., & Cebollada, J. (2012). Quantifying transaction costs in online/off-line grocery channel choice. Marketing Science, 31(1), 96–114. https://doi.org/10.1287/mksc.1110.0678
Breugelmans, E., & Campo, K. (2016). Cross-channel effects of price promotions: An empirical analysis of the multi-channel grocery retail sector. Journal of Retailing, 92(3), 333–351. https://doi.org/10.1016/j.jretai.2016.02.003
Kumar, A., Chakraborty, S., & Bala, P. K. (2023). Text mining approach to explore determinants of grocery mobile app satisfaction using online customer reviews. Journal of Retailing and Consumer Services, 73, 103363. https://doi.org/10.1016/j.jretconser.2023.103363
Belavina, E., Girotra, K., & Kabra, A. (2017). Online grocery retail: Revenue models and environmental impact. Management Science, 63(6), 1781–1799. https://doi.org/10.1287/mnsc.2016.2430
Bjørgen, A., Bjerkan, K. Y., & Hjelkrem, O. A. (2021). E-groceries: Sustainable last mile distribution in city planning. Research in Transportation Economics, 87, 100805. https://doi.org/10.1016/J.RETREC.2019.100805
Melis, K., Campo, K., Breugelmans, E., & Lamey, L. (2015). The impact of the multi-channel retail mix on online store choice: Does online experience matter? Journal of Retailing, 91(2), 272–288. https://doi.org/10.1016/J.JRETAI.2014.12.004
Zissis, D., Aktas, E., & Bourlakis, M. (2018). Collaboration in urban distribution of online grocery orders. International Journal of Logistics Management, 29(4), 1196–1214. https://doi.org/10.1108/IJLM-11-2017-0303
Harris-lagoudakis, K. (2022). Online shopping and the healthfulness of grocery purchases. American Journal of Agricultural Economics, 104(3), 1050–1076. https://doi.org/10.1111/ajae.12262
Kim, H. (2021). Use of mobile grocery shopping application: Motivation and decision-making process among South Korean consumers. Journal of Theoretical and Applied Electronic Commerce Research, 16(7), 2672–2693. https://doi.org/10.3390/JTAER16070147
Suel, E., & Polak, J. W. (2017). Development of joint models for channel, store, and travel mode choice: Grocery shopping in London. Transportation Research Part A: Policy and Practice, 99, 147–162. https://doi.org/10.1016/J.TRA.2017.03.009
Singh, R., & Söderlund, M. (2020). Extending the experience construct: An examination of online grocery shopping. European Journal of Marketing, 54(10), 2419–2446. https://doi.org/10.1108/EJM-06-2019-0536
Gielens, K., Gijsbrechts, E., & Geyskens, I. (2021). Navigating the last mile: The demand effects of click-and-collect order fulfillment. Journal of Marketing, 85(4), 158–178. https://doi.org/10.1177/0022242920960430
Mortimer, G., Fazal e Hasan, S., Andrews, L., & Martin, J. (2016). Online grocery shopping: The impact of shopping frequency on perceived risk. International Review of Retail, Distribution and Consumer Research, 26(2), 202–223. https://doi.org/10.1080/09593969.2015.1130737
Wang, X. C., Kim, W., Holguín-Veras, J., & Schmid, J. (2021). Adoption of delivery services in light of the COVID pandemic: Who and how long? Transportation Research Part A: Policy and Practice, 154, 270–286. https://doi.org/10.1016/J.TRA.2021.10.012
Hansen, T. (2008). Consumer values, the theory of planned behaviour and online grocery shopping. International Journal of Consumer Studies, 32(2), 128–137. https://doi.org/10.1111/J.1470-6431.2007.00655.X
Delasay, M., Jain, A., & Kumar, S. (2022). Impacts of the COVID-19 pandemic on grocery retail operations: An analytical model. Production and Operations Management, 31(5), 2237–2255. https://doi.org/10.1111/POMS.13717
Van Droogenbroeck, E., & Van Hove, L. (2020). Triggered or evaluated? A qualitative inquiry into the decision to start using e-grocery services. International Review of Retail, Distribution and Consumer Research, 30(2), 103–122. https://doi.org/10.1080/09593969.2019.1655085
Sousa, R., Horta, C., Ribeiro, R., & Rabinovich, E. (2020). How to serve online consumers in rural markets: Evidence-based recommendations. Business Horizons, 63(3), 351–362. https://doi.org/10.1016/J.BUSHOR.2020.01.007
Van Droogenbroeck, E., & Van Hove, L. (2020). Intra-household task allocation in online grocery shopping: Together alone. Journal of Retailing and Consumer Services, 56, 102153. https://doi.org/10.1016/j.jretconser.2020.102153
Dawes, J., & Nenycz-Thiel, M. (2014). Comparing retailer purchase patterns and brand metrics for in-store and online grocery purchasing. Journal of Marketing Management, 30(3–4), 364–382. https://doi.org/10.1080/0267257X.2013.813576
Dias, F. F., Lavieri, P. S., Sharda, S., Khoeini, S., Bhat, C. R., Pendyala, R. M., & Srinivasan, K. K. (2020). A comparison of online and in-person activity engagement: The case of shopping and eating meals. Transportation Research Part C: Emerging Technologies, 114, 643–656. https://doi.org/10.1016/J.TRC.2020.02.023
van Ewijk, B. J., Steenkamp, J. B. E. M., & Gijsbrechts, E. (2020). The rise of online grocery shopping in China: Which brands will benefit? Journal of International Marketing, 28(2), 20–39. https://doi.org/10.1177/1069031X20914265
Shroff, A., Shah, B. J., & Gajjar, H. (2021). Shelf space allocation game with private brands: A profit-sharing perspective. Journal of Revenue and Pricing Management, 20(2), 116–133. https://doi.org/10.1057/s41272-021-00295-1
Harris, P., Dall’Olmo Riley, F., Riley, D., & Hand, C. (2017). Online and store patronage: A typology of grocery shoppers. International Journal of Retail and Distribution Management, 45(4), 419–445. https://doi.org/10.1108/IJRDM-06-2016-0103
Aagja, J. P., Mammen, T., & Saraswat, A. (2011). Validating service convenience scale and profiling customers: A study in the indian retail context. Vikalpa, 36(4), 25–49. https://doi.org/10.1177/0256090920110403
Lim, H., Widdows, R., & Hooker, N. H. (2009). Web content analysis of e-grocery retailers: A longitudinal study. International Journal of Retail and Distribution Management, 37(10), 839–851. https://doi.org/10.1108/09590550910988020
Hallikainen, H., Luongo, M., Dhir, A., & Laukkanen, T. (2022). Consequences of personalized product recommendations and price promotions in online grocery shopping. Journal of Retailing and Consumer Services, 69(July), 103088. https://doi.org/10.1016/j.jretconser.2022.103088
de Bellis, E., & Venkataramani Johar, G. (2020). Autonomous shopping systems: Identifying and overcoming barriers to consumer adoption. Journal of Retailing, 96(1), 74–87. https://doi.org/10.1016/J.JRETAI.2019.12.004
Xu, L., & Saphores, J. D. (2022). Grocery shopping in California and COVID-19: Transportation, environmental justice, and policy implications. Transportation Research Part D: Transport and Environment, 113, 103537. https://doi.org/10.1016/J.TRD.2022.103537
Blitstein, J. L., Frentz, F., & Jilcott Pitts, S. B. (2020). A mixed-method examination of reported benefits of online grocery shopping in the United States and Germany: Is health a factor? Journal of Food Products Marketing, 26(3), 212–224. https://doi.org/10.1080/10454446.2020.1754313
Singh, R. (2019). Why do online grocery shoppers switch or stay? An exploratory analysis of consumers’ response to online grocery shopping experience. International Journal of Retail and Distribution Management, 47(12), 1300–1317. https://doi.org/10.1108/IJRDM-10-2018-0224
Seitz, C., Pokrivčák, J., Tóth, M., & Plevný, M. (2017). Online grocery retailing in Germany: An explorative analysis. Journal of Business Economics and Management, 18(6), 1243–1263. https://doi.org/10.3846/16111699.2017.1410218
Fedoseeva, S., Herrmann, R., & Nickolaus, K. (2017). Was the economics of information approach wrong all the way? Evidence from German grocery r(E)tailing. Journal of Business Research, 80, 63–72. https://doi.org/10.1016/J.JBUSRES.2017.07.006
Van Droogenbroeck, E., & Van Hove, L. (2017). Adoption of online grocery shopping: Personal or household characteristics? Journal of Internet Commerce, 16(3), 255–286. https://doi.org/10.1080/15332861.2017.1317149
Ruggeri, G., Orsi, L., & Corsi, S. (2019). A bibliometric analysis of the scientific literature on Fairtrade labelling. International Journal of Consumer Studies, 43(2), 134–152. https://doi.org/10.1111/ijcs.12492
Aguinis, H., Gottfredson, R. K., & Wright, T. A. (2011). Best-practice recommendations for estimating interaction effects using meta-analysis. Journal of Organizational Behavior, 32(8), 1033–1043. https://doi.org/10.1002/JOB.719
Acknowledgements
This study was partially funded by UNIDCOM under a Grant by the Fundação para a Ciência e a Tecnologia (UIDB/DES/00711/2020) attributed to UNIDCOM/IADE – Unidade de Investigação em Design e Comunicação, Lisbon, Portugal.
Author information
Authors and Affiliations
Corresponding author
Ethics declarations
Conflict of interest
On behalf of all authors, the corresponding author states that there is no conflict of interest.
Supplementary Information
Below is the link to the electronic supplementary material.
Rights and permissions
Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law.
About this article
Cite this article
Shroff, A., Kumar, S., Martinez, L.M. et al. From clicks to consequences: a multi-method review of online grocery shopping. Electron Commer Res (2023). https://doi.org/10.1007/s10660-023-09761-x
Accepted:
Published:
DOI: https://doi.org/10.1007/s10660-023-09761-x