11 Result(s)

within Andreas Fürst

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  1. No Access

    Article

    Building, measuring, and profiting from customer loyalty

    Achieving customer loyalty is a primary marketing goal, but building loyalty and reaping its rewards remain ongoing challenges. Theory suggests that loyalty comprises attitudes and purchase behaviors that bene...

    George F. Watson IV, Joshua T. Beck in Journal of the Academy of Marketing Science (2015)

  2. No Access

    Chapter and Conference Paper

    Code Generation for Event-B

    We present an approach to generating program code from Event-B models that is correct-by-construction. Correctness is guaranteed by the combined use of well-definedness restrictions, refinement, and assertions...

    Andreas Fürst, Thai Son Hoang, David Basin, Krishnaji Desai in Integrated Formal Methods (2014)

  3. No Access

    Article

    Event-B patterns and their tool support

    Event-B has given developers the opportunity to construct models of complex systems that are correct-by-construction. However, there is no systematic approach, especially in terms of reuse, which could help wi...

    Thai Son Hoang, Andreas Fürst, Jean-Raymond Abrial in Software & Systems Modeling (2013)

  4. Article

    Guest editorial to the special section on SEFM 2009

    Padmanabhan Krishnan, Dang Van Hung, Antonio Cerone in Software & Systems Modeling (2013)

  5. No Access

    Article

    Incumbents’ defense strategies: a comparison of deterrence and shakeout strategy based on evolutionary game theory

    This paper addresses the question of how an established firm can successfully defend its market against current and future competitors. Previous studies on this issue are surprisingly scarce and typically conc...

    Christian Homburg, Andreas Fürst in Journal of the Academy of Marketing Science (2013)

  6. No Access

    Article

    Ensuring international competitiveness: a configurative approach to foreign marketing subsidiaries

    Increasingly, multinational companies (MNCs) operate their global marketing activities through foreign marketing subsidiaries. However, this practice presents MNCs with the challenge of efficiently and effecti...

    Christian Homburg, Andreas Fürst in Journal of the Academy of Marketing Science (2012)

  7. No Access

    Chapter and Conference Paper

    Term Rewriting in Logics of Partial Functions

    We devise a theoretical foundation of directed rewriting, a term rewriting strategy for logics of partial functions, inspired by term rewriting in the Rodin platform. We prove that directed rewriting is sound and...

    Matthias Schmalz in Formal Methods and Software Engineering (2011)

  8. No Access

    Chapter and Conference Paper

    Reasoning about Liveness Properties in Event-B

    Event-B is a formal method which is widely used in modelling safety critical systems. So far, the main properties of interest in Event-B are safety related. Even though some liveness properties, e,g, terminati...

    Thai Son Hoang, Jean-Raymond Abrial in Formal Methods and Software Engineering (2011)

  9. No Access

    Article

    A customer perspective on product eliminations: how the removal of products affects customers and business relationships

    Regardless of the apparent need for product eliminations, many managers hesitate to act as they fear deleterious effects on customer satisfaction and loyalty. Other managers do carry out product eliminations, ...

    Christian Homburg, Andreas Fürst in Journal of the Academy of Marketing Science (2010)

  10. No Access

    Article

    On the importance of complaint handling design: a multi-level analysis of the impact in specific complaint situations

    Given the large investments required for high-quality complaint handling design, managers need practical guidance in understanding its actual importance for their particular company. However, while prior resea...

    Christian Homburg, Andreas Fürst in Journal of the Academy of Marketing Science (2010)

  11. No Access

    Article

    See no evil, hear no evil, speak no evil: a study of defensive organizational behavior towards customer complaints

    Despite substantial benefits of an effective complaint management for companies, there is ample evidence that many firms do not handle customer complaints appropriately. This paper aims at providing a theoreti...

    Christian Homburg, Andreas Fürst in Journal of the Academy of Marketing Science (2007)