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Part of the book series: Handel und Internationales Marketing Retailing and International Marketing (HIM)
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Table of contents (4 chapters)
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Front Matter
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Back Matter
About this book
About the author
Bibliographic Information
Book Title: International Corporate Brand Management
Book Subtitle: Evaluating Standardized Corporate Branding Across Countries
Authors: Markus Meierer
Series Title: Handel und Internationales Marketing Retailing and International Marketing
DOI: https://doi.org/10.1007/978-3-8349-6319-2
Publisher: Gabler Verlag Wiesbaden
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Gabler Verlag | Springer Fachmedien Wiesbaden GmbH, Wiesbaden 2011
Softcover ISBN: 978-3-8349-2460-5Published: 14 October 2010
eBook ISBN: 978-3-8349-6319-2Published: 14 October 2010
Series ISSN: 2626-3327
Series E-ISSN: 2626-3335
Edition Number: 1
Number of Pages: XX, 206
Number of Illustrations: 3 b/w illustrations
Topics: Marketing