An Agent-Based Model of Heterogeneous Demand

1. Front Matter

   Pages I-XX

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2. Introduction

   • Matthias Müller

   Pages 21-31

3. The Role of Consumers in Innovation Economics

   • Matthias Müller

   Pages 33-55

4. The New Agent-Based Paradigm in Economics

   • Matthias Müller

   Pages 57-73

5. An ABM of Heterogeneous Consumers and Demand

   • Matthias Müller

   Pages 75-104

6. Networks of Heterogeneous Agents

   • Matthias Müller

   Pages 105-142

7. Bounded Morality of Consumers

   • Matthias Müller

   Pages 143-157

8. Discussion and Further Research Avenues

   • Matthias Müller

   Pages 159-162

9. Back Matter

   Pages 163-182

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Matthias Müller makes a case for the particular role of the demand side in research on innovation. Based on a complex agent-based simulation model, he analyzes the versatile mutual relationships between consumers and producers within the innovation process. Instead of oversimplifying the demand side, the book aims to apply important aspects which too often are only applied to the supply side, e.g., the heterogeneity and bounded rationality of economic actors embedded in networks. The results offer a new perspective on the innovation process, proving that the demand side and consumers are important drivers of innovation, which must be included in future research for a full picture. 

• Innovation
• Networks
• Simulation
• Agent-Based Modelling
• Consumer
• computational social sciences

• Chair of economics of innovation, University of Hohenheim, Stuttgart, Germany

  Matthias Müller

Matthias Müller conducted his doctoral research at the University of Hohenheim, Germany. He currently works as a postdoctoral researcher in the field of innovation economics.

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