Authors:
Retail management in 18 lessons
Each lesson includes key issues and a comprehensive case study
Includes supplementary material: sn.pub/extras
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Table of contents (20 chapters)
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Front Matter
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Functions, Formats and Players in Retailing
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Front Matter
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Strategic Marketing in Retailing
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Front Matter
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Marketing Mix in Retailing
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Front Matter
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About this book
In the third edition, all chapters were revised and updated. Two new chapters were added to treat topics like corporate social responsibility as well as marketing communication. All case studies were replaced by new ones to reflect the most recent developments. Well-known retail companies from different countries, like Tesco, Zalando, Hugo Boss, Carrefour, Amazon, Otto Group, are now used to illustrate particular aspects of retail management.
Authors and Affiliations
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FB Wirtschaftswissenschaften, Universität des Saarlandes FB Wirtschaftswissenschaften, Saarbrücken, Germany
Joachim Zentes
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University of Fribourg, Fribourg, Switzerland
Dirk Morschett
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University of Siegen, Siegen, Germany
Hanna Schramm-Klein
About the authors
Dirk Morschett is Professor of International Management at the University of Fribourg, Switzerland.
Hanna Schramm-Klein is Professor of Marketing at the University of Siegen, Germany.
Bibliographic Information
Book Title: Strategic Retail Management
Book Subtitle: Text and International Cases
Authors: Joachim Zentes, Dirk Morschett, Hanna Schramm-Klein
DOI: https://doi.org/10.1007/978-3-658-10183-1
Publisher: Springer Gabler Wiesbaden
eBook Packages: Business and Management, Business and Management (R0)
Copyright Information: Springer Fachmedien Wiesbaden GmbH 2017
Softcover ISBN: 978-3-658-10182-4Published: 18 October 2016
eBook ISBN: 978-3-658-10183-1Published: 07 October 2016
Edition Number: 3
Number of Pages: XVI, 468
Number of Illustrations: 150 b/w illustrations
Topics: Trade, Sales/Distribution, Marketing