Authors:
- Powerful critique of conventional methods of data analysis in the social sciences
- Expands on author’s seminal article and presents numerous examples and illustrations of the C-OAR-SE method
- Includes end-of-chapter questions/exercises to engage readers and includes appendices with additional material and resources for students and professionals
- Includes supplementary material: sn.pub/extras
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Table of contents (9 chapters)
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Front Matter
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Back Matter
About this book
Authors and Affiliations
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Institute for Innovation in Business and Social Research, University of Wollongong, Wollongong NSW, Australia
John R. Rossiter
About the author
Bibliographic Information
Book Title: Measurement for the Social Sciences
Book Subtitle: The C-OAR-SE Method and Why It Must Replace Psychometrics
Authors: John R. Rossiter
DOI: https://doi.org/10.1007/978-1-4419-7158-6
Publisher: Springer New York, NY
eBook Packages: Business and Economics, Business and Management (R0)
Copyright Information: Springer Science+Business Media, LLC 2011
Hardcover ISBN: 978-1-4419-7157-9
Softcover ISBN: 978-1-4899-8260-5
eBook ISBN: 978-1-4419-7158-6
Edition Number: 1
Number of Pages: XV, 169
Topics: Marketing, Methodology of the Social Sciences, Psychometrics