Volume 7, issue 3, October 2004

6 articles in this issue

  1. The Ford Brand Personality in Chile

    Authors

    • José I Rojas-Méndez
    • Isabel Erenchun-Podlech
    • Elizabeth Silva-Olave
    • Content type: Paper
    • Published: 01 October 2004
    • Pages: 232 - 251
  2. On B®and

    Authors

    • Annette L M van den Bosch
    • Content type: Book Review
    • Published: 01 October 2004
    • Pages: 290 - 292