Volume 4, issue 2, July 2001

7 articles in this issue

Corporate Images, Attributes and the UK Pharmaceutical Industry

Authors
- H Wright
- C Fill
- Content type: Paper
- Published: 01 July 2001
- Pages: 99 - 110
The Personification Metaphor as a Measurement Approach for Corporate Reputation

Authors (first, second and last of 4)
- G Davies
- R Chun
- S Roper
- Content type: Paper
- Published: 01 July 2001
- Pages: 113 - 127
Failing the Reputation Management Test: The Case of BHP, the Big Australian

Authors
- D Hanson
- H Stuart
- Content type: Paper
- Published: 01 July 2001
- Pages: 128 - 143
‘Living’ the Corporate Identity: Case Studies from the Creative Industry

Authors
- C Andriopoulos
- M Gotsi
- Content type: Paper
- Published: 01 July 2001
- Pages: 144 - 154
NGOs: The New Super Brands

Authors
- J Wootliff
- C Deri
- Content type: Paper
- Published: 01 July 2001
- Pages: 157 - 164
Managing Political Communications

Authors
- H Krause Hansen
- R Langer
- D Salskov-Iversen
- Content type: Paper
- Published: 01 July 2001
- Pages: 167 - 184
The Human Face of Corporate Governance

Authors
- Richard J Varey
- Content type: Book Review
- Published: 01 July 2001
- Pages: 186 - 187