Volume 3, issue 2, June 2015

4 articles in this issue

Establishing a culturally transferrable consumer innovativeness scale for radical and really new innovations in new markets

Authors
- Nasir Salari
- Eric Shiu
- Content type: Original Article
- Published: 31 August 2015
- Pages: 47 - 68
What is the optimal number of response alternatives for rating scales? From an information processing perspective

Authors
- Xinxin Chen
- Hongyan Yu
- Fang Yu
- Content type: Original Article
- Published: 27 July 2015
- Pages: 69 - 78
From predictive uplift modeling to prescriptive uplift analytics: A practical approach to treatment optimization while accounting for estimation risk

Authors
- Victor S Y Lo
- Dessislava A Pachamanova
- Content type: Original Article
- Published: 10 August 2015
- Pages: 79 - 95
Can response variance effectively identify careless respondents to multi-item, unidimensional scales?

Authors
- Danny Weathers
- Ahmet Bardakci
- Content type: Original Article
- Published: 20 July 2015
- Pages: 96 - 107