Volume 3, issue 1, March 2015
4 articles in this issue
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Big data and the future of knowledge production in marketing research: Ethics, digital traces, and abductive reasoning
Authors
- Mathieu Alemany Oliver
- Jean- Sébastien Vayre
- Content type: Original Article
- Published: 02 March 2015
- Pages: 5 - 13
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A decision-analysis approach to optimize marketing information-system configurations under uncertainty
Authors
- Ganesan Shankaranarayanan
- Adir Even
- Paul D Berger
- Content type: Original Article
- Published: 22 June 2015
- Pages: 14 - 37
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From consumer panels to big data: An overview on marketing data development
Authors
- Stuart Van Auken
- Content type: Original Article
- Published: 01 June 2015
- Pages: 38 - 45