Journal of Direct, Data and Digital Marketing Practice is now archived and no
longer receiving submissions with this publisher. All articles published in the journal during its time with Springer will remain fully searchable through our websites.
Volume 11, issue 2, October 2009
10 articles in this issue
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Media synergy comes of age — Part 2
Authors
- Don E Schultz
- Martin Block
- Kalyan Raman
- Content type: Paper
- Published: 04 November 2009
- Pages: 88 - 99
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Search marketing yesterday, today, and tomorrow: Promoting the conversation
Authors
- Mike Grehan
- James B Pettijohn
- Content type: Paper
- Published: 04 November 2009
- Pages: 100 - 113
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Data quality is everyone's business — Managing information quality — Part 2
Authors
- Tom Breur
- Content type: Paper
- Published: 04 November 2009
- Pages: 114 - 123
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What happened to strategic segmentation?
Authors
- Angus Jenkinson
- Content type: Paper
- Published: 04 November 2009
- Pages: 124 - 139
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Waterstone's — The IDM business performance awards 2008: Diamond Award winner campaign
Authors
- Kate Boothby
- Content type: Case Study
- Published: 04 November 2009
- Pages: 140 - 146
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On good behaviour: An overview of the rules and proposals around behavioural advertising
Authors
- Victoria Hordern
- Content type: Legal and Regulatory Update
- Published: 29 October 2009
- Pages: 147 - 150
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Who should regulate consumer credit advertising and sales?
Authors
- Zoe Hare
- Content type: Legal and Regulatory Update
- Published: 04 November 2009
- Pages: 151 - 155
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Abstracts
- Content type: Abstracts
- Published: 04 November 2009
- Pages: 156 - 171
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Powers of Persuasion: The Inside Story of British Advertising by Winston Fletcher
Authors
- Robin Fairlie
- Content type: Book Review
- Published: 04 November 2009
- Pages: 172 - 176