Volume 19, issue 9, August 2012

5 articles in this issue

Neuroscience in branding: A functional magnetic resonance imaging study on brands’ implicit and explicit impressions

Authors (first, second and last of 4)
- José Paulo Santos
- Daniela Seixas
- Luiz Moutinho
- Content type: Original Article
- Published: 13 July 2012
- Pages: 735 - 757
Are shocks to brands permanent or transient?

Authors
- Matthew Yeung
- Bala Ramasamy
- Content type: Original Article
- Published: 22 June 2012
- Pages: 758 - 771
Corporate branding strategies in mergers and acquisitions

Authors
- Manuela Gussoni
- Andrea Mangani
- Content type: Original Article
- Published: 20 April 2012
- Pages: 772 - 787
Blank endorsement: The added value of unknown corporate brands

Authors
- Alexander Jakubanecs
- Magne Supphellen
- Content type: Original Article
- Published: 25 May 2012
- Pages: 788 - 800
Assessing brand vulnerability across product assortments

Authors
- Piyush Kumar
- Mayukh Dass
- Content type: Original Article
- Published: 13 April 2012
- Pages: 801 - 814