Volume 19, issue 2, October 2011

6 articles in this issue

New-school brand creation and creativity – Lessons from Hip Hop and the global branded generation

Authors
- Jonathan A J Wilson
- Content type: Original Article
- Published: 08 April 2011
- Pages: 91 - 111
A (tentative) meta-analysis of the ‘place marketing’ and ‘place branding’ literature

Authors
- David Gertner
- Content type: Original Article
- Published: 15 April 2011
- Pages: 112 - 131
Cause–brand alliances: Less familiar brands with familiar causes

Authors
- Beth Harben
- Sandra Forsythe
- Content type: Original Article
- Published: 08 April 2011
- Pages: 132 - 142
Country branding using product quality

Authors
- Qin Sun
- Audhesh Paswan
- Content type: Original Article
- Published: 20 May 2011
- Pages: 143 - 157
Equity benefits of smaller wine regions and lifestyle segmentation

Authors
- Nelson Barber
- Christopher Taylor
- Content type: Original Article
- Published: 08 April 2011
- Pages: 158 - 175
Creating powerful brands, fourth edition

Authors
- Veronika V Tarnovskaya
- Content type: Book Review
- Published: 11 October 2011
- Pages: 176 - 177