Volume 12, issue 4, April 2005

8 articles in this issue

Editorial: Re-establishing trust in financial services

Authors
- Jonathan Hall
- Content type: Editorial
- Published: 01 April 2005
- Pages: 232 - 235
To dub or not to dub: Language adaptation of global television advertisements for a bilingual community

Authors
- Albert Caruana
- Monica Abdilla
- Content type: Paper
- Published: 01 April 2005
- Pages: 236 - 249
The brand loyalty life cycle: Implications for marketers

Authors
- Rebekah Bennett
- Sharyn Rundel-Thiele
- Content type: Paper
- Published: 01 April 2005
- Pages: 250 - 263
An exploration of the brand identity–brand image linkage: A communications perspective

Authors
- Shiva Nandan
- Content type: Paper
- Published: 01 April 2005
- Pages: 264 - 278
Building brand commitment: A behavioural approach to internal brand management

Authors
- Christoph Burmann
- Sabrina Zeplin
- Content type: Paper
- Published: 01 April 2005
- Pages: 279 - 300
Legal update

Authors
- Sarah Hodson
- Lucy Aboulian
- Content type: Paper
- Published: 01 April 2005
- Pages: 301 - 304
The Pirate Inside: Building a challenger brand culture within yourself and your organization

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 April 2005
- Pages: 305 - 307
The new bottom line: Bridging the value gaps that are undermining your business

Authors
- Keith Dinnie
- Content type: Book Review
- Published: 01 April 2005
- Pages: 308 - 310