Volume 42, Issue 4

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Volume 42, Issue 4

December 2015

Special Issue: Rethinking marketing

Issue Editors:

Manfred Krafft,
Ramendra Singh,
Suren Sista

11 articles in this issue

Editorial: rethinking marketing
Manfred Krafft
Ramendra Singh
Suren Sista
Editorial 12 November 2015 Pages: 357 - 358
Legal aspects of multilevel marketing in India: negotiating through murky waters
R. Rajesh Babu
Pushkar Anand
Research Paper 26 October 2015 Pages: 359 - 378
Are values driving Indian consumers to support firms’ CSR initiatives?
Teena Saharan
Nidhi Singh
Research Paper 03 November 2015 Pages: 379 - 391
The role of CSR as a determinant of consumer responses in financial sector
Mobin Fatma
Zillur Rahman
Imran Khan
Research Paper 05 November 2015 Pages: 393 - 401
Application of neural networks technique in predicting impulse buying among shoppers in India
Sanjeev Prashar
Chandan Parsad
T. Sai Vijay
Research Paper 30 October 2015 Pages: 403 - 417
Effects of user’s primary need on relationship between e-loyalty and its antecedents
Sandeep Arya
Sandeep Srivastava
Research Paper 03 September 2015 Pages: 419 - 449
Marketization and its limits
Luis Araujo
Jaqueline Pels
Perspective Article 24 September 2015 Pages: 451 - 456
Neuromarketing and consumer neuroscience: current understanding and the way forward
Sharad Agarwal
Tanusree Dutta
Perspective Article 18 November 2015 Pages: 457 - 462
Poor markets: perspectives from the base of the pyramid
Ramendra Singh
Perspective Article 19 November 2015 Pages: 463 - 466
Per Olof Berg and Emma Björner (Eds.): Branding Chinese Mega-cities: Policies, Practices and Positioning
M. Bhupesh
Book Review 14 November 2015 Pages: 467 - 469
Michael Kleinaltenkamp, Wulff Plinke, Ingmar Geiger (Eds.): Business relationship management and marketing: mastering business markets
Tinu Jain
Book Review 29 October 2015 Pages: 471 - 473

Volume 42, Issue 4

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