Online First Articles

ISSN: 1869-814X (Print) 1869-8182 (Online)

Articles not assigned to an issue (6 articles)

  1. No Access

    ReviewPaper

    The utility of an information processing approach for behavioral price research

    Rashmi Adaval
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    ReviewPaper

    An appraisal of behavioral price research (part 1): price as a physical stimulus

    Lillian L. Cheng, Kent B. Monroe
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  3. EditorialNotes

    Commentary on: “an appraisal of behavioral price research (Part I)”

    Keith S. Coulter
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  4. EditorialNotes

    Commentary on behavioral price research: the role of subjective experiences in price cognition

    Manoj Thomas
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    ReviewPaper

    Trust as a facilitator of co-creation in customer-salesperson interaction – an imperative for the realization of episodic and relational value?

    Jasmin Baumann, Kenneth Le Meunier-FitzHugh
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    ReviewPaper

    Reinterpreting cultural priming effects in cross-cultural consumer research

    Dwight R. Merunka
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