Reflections on customer-based brand equity: perspectives, progress, and priorities Kevin Lane Keller Theory/Conceptual 20 May 2016 Pages: 1 - 16
Customer-based strategic brand management: past progress and future challenges Deborah Roedder John Commentary 04 June 2016 Pages: 17 - 22
Customer-based brand equity in a technologically fast-paced, connected, and constrained environment Zeynep Gürhan-CanliCeren HayranGülen Sarial-Abi Commentary 20 May 2016 Pages: 23 - 32
Branding in the digital era: new directions for research on customer-based brand equity Vanitha Swaminathan Commentary 20 May 2016 Pages: 33 - 38
A unified conceptualization of the attraction effect K. Sivakumar Theory/Conceptual 28 April 2016 Pages: 39 - 58
In search of clarity on servant leadership: domain specification and reconceptualization Rebecca VanMeterLawrence B. ChonkoEmily A. Goad Theory/Conceptual 29 March 2016 Pages: 59 - 78
Firms’ adoption of self-service technology: how managerial beliefs shape co-production decisions Rita Di Mascio Theory/Conceptual 05 April 2016 Pages: 79 - 97