Volume 2, Issue 1, March 2012

ISSN: 1869-814X (Print) 1869-8182 (Online)

In this issue (4 articles)

  1. EditorialNotes

    On the impactfulness of theory and review articles

    Robert A. Peterson, Victoria L. Crittenden Pages 1-4
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  2. No Access

    ReviewPaper

    Explaining empirically successful marketing theories: the inductive realist model, approximate truth, and market orientation

    Shelby D. Hunt Pages 5-18
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    ReviewPaper

    Comparative insights into the governance problems of agency theory: the influence of institutional environment on the basic human tenets

    Hannah S. Lee, David A. Griffith Pages 19-33
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    ReviewPaper

    Effectual marketing planning for new ventures

    Peter S. Whalen, Samuel S. Holloway Pages 34-43
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