Volume 20, supplement issue 1, September 2020

10 articles in this issue

Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 826
Integrated marketing communications: a strategic priority in health and medicine

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 825
Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 824
Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 823
Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 822
Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 821
Sales promotion in health and medicine: using incentives to stimulate patient interest and attention

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 820
Personal selling in health and medicine: using sales agents to engage audiences

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 819
Advertising in health and medicine: using mass media to communicate with patients

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 15 September 2020
- Article: 818
Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Introduction
- Open Access
- Published: 15 September 2020
- Article: 817

Volume 20, supplement issue 1, September 2020

Reflecting on “Marketing communications in health and medicine: perspectives from Willis-Knighton Health System”: understanding the big picture

Integrated marketing communications: a strategic priority in health and medicine

Response hierarchy models and their application in health and medicine: understanding the hierarchy of effects

Foundational elements of communication in health and medicine: avenues for strengthening the marketing communications mix

Direct marketing in health and medicine: using direct mail, email marketing, and related communicative methods to engage patients

Public relations in health and medicine: using publicity and other unpaid promotional methods to engage audiences

Sales promotion in health and medicine: using incentives to stimulate patient interest and attention

Personal selling in health and medicine: using sales agents to engage audiences

Advertising in health and medicine: using mass media to communicate with patients

Marketing communications in health and medicine: perspectives from Willis-Knighton Health System

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Volume 20, supplement issue 1, September 2020

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