Volume 18, supplement issue 3, December 2018

Issue editors

Stephen J. O'Connor
Katherine A. Meese

8 articles in this issue

Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 929
Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 928
Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 927
Formulating productive marketing communications strategy: a major health system’s experience

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 926
Engaging patients, enhancing patient experiences: insights, innovations, and applications

Authors
- Stephen J. O’Connor
- Katherine A. Meese
- Content type: Introduction
- Open Access
- Published: 14 December 2018
- Article: 925
Driving brand equity in health services organizations: the need for an expanded view of branding

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 924
Target marketing in the health services industry: the value of journeying off the beaten path

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 923
Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

Authors
- James K. Elrod
- John L. Fortenberry Jr.
- Content type: Debate
- Open Access
- Published: 14 December 2018
- Article: 922

Volume 18, supplement issue 3, December 2018

Am I seeing things through the eyes of patients? An exercise in bolstering patient attentiveness and empathy

Healthcare establishments as owner-operators of digital billboards: making the most of excellent roadside visibility and high traffic counts to better connect with patients

Establishing Good Samaritan programs in healthcare institutions: a method for enhancing patient experiences and increasing loyalty

Formulating productive marketing communications strategy: a major health system’s experience

Engaging patients, enhancing patient experiences: insights, innovations, and applications

Driving brand equity in health services organizations: the need for an expanded view of branding

Target marketing in the health services industry: the value of journeying off the beaten path

Catalyzing marketing innovation and competitive advantage in the healthcare industry: the value of thinking like an outsider

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Volume 18, supplement issue 3, December 2018

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