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International Review on Public and Nonprofit Marketing
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ISSN: 1865-1984 (Print) 1865-1992 (Online)

Articles not assigned to an issue (4 articles)

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    Original Article

    Using social media for arts marketing: theoretical analysis and empirical insights for performing arts organizations

    Andrea Hausmann, Lorenz Poellmann
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    Original Article

    Factors influencing the probability of early lapse of face to face recruited charity donors

    Roger Bennett
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    Does definition of self predict adopter dog breed choice?

    Goitom Tesfom, Nancy J. Birch
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    Theoretical Development

    The untapped potential of marketing for evaluating the effectiveness of nonprofit organizations: a framework proposal

    Marta Rey García…
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