Volume 10, Issue 1, April 2011

ISSN: 1864-5739 (Print) 1864-5747 (Online)

In this issue (13 articles)

  1. Editorial

    Creating Shared Value with Consumers

    Daniel T. Jones, Arnd Huchzermeier, Alan Mitchell Pages 2-3
    Download PDF (139KB)

  2. No Access

    In Brief

    In Brief

    Pages 4-5
    Get Access

  3. No Access

    Books

    Books

    Pages 6-7
    Get Access

  4. No Access

    Interview

    Europe on the Global Stage

    Alan Mitchell Pages 8-10
    Look Inside Get Access

  5. No Access

    Interview

    Building the Right Foundations

    Alan Mitchell Pages 12-20
    Look Inside Get Access

  6. No Access

    Original Article

    Shared Warehouses – Sharing Risks and Increasing Eco-efficiency

    Rod Franklin, Stefan Spinler Pages 22-31
    Look Inside Get Access

  7. No Access

    Original Article

    Financing the Chain

    Ralf W. Seifert, Daniel Seifert Pages 32-44
    Look Inside Get Access

  8. No Access

    Original Article

    Collaborating in an Imperfect World

    Upender Subramanian, Jagmohan S. Raju Pages 46-55
    Look Inside Get Access

  9. No Access

    Original Article

    So you Think You Know your Customers?

    Nader Tavassoli Pages 56-69
    Look Inside Get Access

  10. No Access

    Interview

    Nothing to Sell, Plenty to Offer

    Alan Mitchell Pages 70-75
    Look Inside Get Access

  11. No Access

    Afterthought

    The Laws of Brand Gravity

    Alan Mitchell Pages 76-81
    Look Inside Get Access

  12. No Access

    Article Summaries

    Article Summaries

    Pages 82-84
    Look Inside Get Access

  13. Erratum

    Erratum to: Volume 9, Issue 1–2 (Summer 2010)

    Page 86
    Download PDF (205KB)