Journal of the Academy of Marketing Science

ISSN: 0092-0703 (Print) 1552-7824 (Online)

41 Volumes 158 Issues 1,682 Articles available from 1973 - 2013

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    Original Empirical Research

    Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

    M. Billur Akdeniz, M. Berk Talay (May 2013)

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    Original Empirical Research

    Linking multiple layers of innovation-oriented corporate culture, product program innovativeness, and business performance: a contingency approach

    Ruth Maria Stock, Bjoern Six… (May 2013)

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    Original Empirical Research

    Math anxiety and its effects on consumers’ preference for price promotion formats

    Rajneesh Suri, Kent B. Monroe, Umit Koc (May 2013)

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