Online First Articles

ISSN: 0092-0703 (Print) 1552-7824 (Online)

Articles not assigned to an issue (19 articles)

  1. No Access

    Original Empirical Research

    Human brands and mutual choices: an investigation of the marketing assistant professor job market

    César Zamudio, Yu Wang, Ernan Haruvy
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    Original Empirical Research

    The influence of organic organizational cultures, market responsiveness, and product strategy on firm performance in an emerging market

    Yinghong (Susan) Wei, Saeed Samiee…
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    Original Empirical Research

    The effects of company offshoring strategies on consumer responses

    Silvia Grappi, Simona Romani…
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    Original Empirical Research

    Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

    M. Billur Akdeniz, M. Berk Talay
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    Original Empirical Research

    The curvilinear and conditional effects of product line breadth on salesperson performance, role stress, and job satisfaction

    Jeff S. Johnson, Ravipreet S. Sohi
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    Commentary

    On the role of the RBV in marketing

    Birger Wernerfelt
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  7. No Access

    Conceptual/Theoretical Paper

    Resource-based theory in marketing

    Irina V. Kozlenkova, Stephen A. Samaha…
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    Original Empirical Research

    It’s a matter of congruence: How interpersonal identification between sales managers and salespersons shapes sales success

    Michael Ahearne, Till Haumann, Florian Kraus…
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  9. No Access

    Original Empirical Research

    Firm-hosted online brand communities and new product success

    Richard L. Gruner, Christian Homburg…
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    Original Empirical Research

    Effects of price framing on consumers’ perceptions of online dynamic pricing practices

    Fei L. Weisstein, Kent B. Monroe…
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  11. No Access

    Original Empirical Research

    Demand-side inertia factors and their benefits for innovativeness

    Michael A. Stanko, Jonathan D. Bohlmann…
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  12. No Access

    Original Empirical Research

    Building an innovation base: exploring the role of acquisition behavior

    Saurabh Mishra, Rebecca J. Slotegraaf
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  13. No Access

    Original Empirical Research

    Receiver responses to rewarded referrals: the motive inferences framework

    Peeter W. J. Verlegh, Gangseog Ryu…
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    Original Empirical Research

    Understanding social media effects across seller, retailer, and consumer interactions

    Adam Rapp, Lauren Skinner Beitelspacher…
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    Original Empirical Research

    The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success

    Christina Sichtmann…
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  16. No Access

    Original Empirical Research

    Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges

    Marc Mazodier, Amir Rezaee
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  17. No Access

    Original Empirical Research

    Don’t just fix it, make it better! Using frontline service employees to improve recovery performance

    Gielis A. H. van der Heijden…
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  18. No Access

    OriginalPaper

    The effects of social- and self-motives on the intentions to share positive and negative word of mouth

    Aliosha Alexandrov, Bryan Lilly…
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  19. No Access

    Announcement

    Sheth foundation award

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