Effects of price framing on consumers’ perceptions of online dynamic pricing practices Fei L. WeissteinKent B. MonroeMonika Kukar-Kinney Original Empirical Research 03 February 2013 Pages: 501 - 514
Don’t just fix it, make it better! Using frontline service employees to improve recovery performance Gielis A. H. van der HeijdenJeroen J. L. SchepersAndrea Ordanini Original Empirical Research 11 January 2013 Pages: 515 - 530
The effects of social- and self-motives on the intentions to share positive and negative word of mouth Aliosha AlexandrovBryan LillyEmin Babakus OriginalPaper 05 January 2013 Pages: 531 - 546
Understanding social media effects across seller, retailer, and consumer interactions Adam RappLauren Skinner BeitelspacherDouglas E. Hughes Original Empirical Research 27 January 2013 Pages: 547 - 566
The impact of perceived brand globalness, brand origin image, and brand origin–extension fit on brand extension success Christina SichtmannAdamantios Diamantopoulos Original Empirical Research 27 January 2013 Pages: 567 - 585
Are sponsorship announcements good news for the shareholders? Evidence from international stock exchanges Marc MazodierAmir Rezaee Original Empirical Research 23 January 2013 Pages: 586 - 600
Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry M. Billur AkdenizM. Berk Talay Original Empirical Research 01 May 2013 Pages: 601 - 624