1. The role of method: some parting thoughts from a departing editor

   • David W. Stewart

   Editorial Open access 14 July 2009 Pages: 381 - 383

2. Driving forces of coordination costs in distributor–supplier relationships: toward a middle-range theory

   • Stephen K. Kim
   • Rodney L. Stump
   • Changho Oh

   Original Empirical Research 26 November 2008 Pages: 384 - 399

   

3. What makes strategy making across the sales-marketing interface more successful?

   • Avinash Malshe
   • Ravipreet S. Sohi

   Original Empirical Research 17 February 2009 Pages: 400 - 421

   

4. Customer-directed selling behaviors and performance: a comparison of existing perspectives

   • Christopher R. Plouffe
   • John Hulland
   • Trent Wachner

   Original Empirical Research 24 April 2009 Pages: 422 - 439

   

5. Creating commitment and loyalty behavior among retailers: what are the roles of service quality and satisfaction?

   • Beth Davis-Sramek
   • Cornelia Droge
   • Matthew B. Myers

   Original Empirical Research 28 May 2009 Pages: 440 - 454

   

6. Gratitude works: its impact and the mediating role of affective commitment in driving positive outcomes

   • Randle D. Raggio
   • Judith Anne Garretson Folse

   Original Empirical Research 24 April 2009 Pages: 455 - 469

7. Antecedents and consequences of environmental stewardship in boundary-spanning B2B teams

   • Ko de Ruyter
   • Ad de Jong
   • Martin Wetzels

   Original Empirical Research Open access 27 March 2009 Pages: 470 - 487

   

8. Susceptibility to and impact of interpersonal influence in an investment context

   • A. O. I. Hoffmann
   • T. L. J. Broekhuizen

   Original Empirical Research Open access 20 January 2009 Pages: 488 - 503

   

9. Sponsorship effect metric: assessing the financial value of sponsoring by comparisons to television advertising

   • Erik L. Olson
   • Hans Mathias Thjømøe

   Original Empirical Research 13 May 2009 Pages: 504 - 515