1. A look to the future ofJAMS: Three years out, thirty years out...

   • George M. Zinkhan

   From the Editor-Elect Pages: 225 - 228

2. Effects of loyalty programs on value perception, program loyalty, and brand loyalty

   • Youjae Yi
   • Hoseong Jeon

   Articles Pages: 229 - 240

3. New product launch strategy for network effects products

   • Yikuan Lee
   • Gina Colarelli O'Connor

   Articles Pages: 241 - 255

4. On the trait antecedents and outcomes of service worker job resourcefulness: A hierarchical model approach

   • Jane W. Licata
   • John C. Mowen
   • Tom J. Brown

   Articles Pages: 256 - 271

5. The effect of management commitment to service quality on employees’ affective and performance outcomes

   • Emin Babakus
   • Ugur Yavas
   • Turgay Avci

   Research Notes Pages: 272 - 286

6. The impact of cognitive inertia on postconsumption evaluation processes

   • Anna S. Mattila

   Research Notes Pages: 287 - 299

7. Family structure, materialism, and compulsive buying: A reinquiry and extension

   • James A. Roberts
   • Chris Manolis
   • John F.(Jeff) Tanner

   Research Notes Pages: 300 - 311

8. Introduction to special section

   • P. Rajan Varadarajan

   Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 312 - 313

9. Reflections on contributing to a discipline through research and writing

   • A. Parasuraman

   Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 314 - 318

10. The importance and challenges of being interesting

    • Daniel C. Smith

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 319 - 322

11. The dangers of poor construct conceptualization

    • Scott B. MacKenzie

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 323 - 326

12. Serving the marketing discipline through journal reviews

    • Robert B. Woodruff

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 327 - 330

13. A reviewer’s gold

    • Jagdip Singh

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 331 - 336

14. Achieving “reviewer readiness”

    • Amy L. Ostrom

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 337 - 340

15. Big R (versus little r) reviewers: The anonymous coauthor

    • Shirley Taylor

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 341 - 343

16. Responsibilities of a good reviewer: Lessons learned from kindergarten

    • Debbie MacInnis

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 344 - 345

17. A philosophy of reviewing: Taking cues from Henry James

    • Cheryl Nakata

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 346 - 347

18. Publishing processes in the academic marketing discipline in the United States: A German perspective

    • Christian Homburg

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 348 - 350

19. Research as innovation: Rewards, perils, and guideposts for research and reviews in marketing

    • Rajesh K. Chandy

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 351 - 355

20. Formulating interesting research questions

    • Glenn B. Voss

    Special Section Reflections on Research in Marketing and Reviewing for Scholarly Journals Invited Essays by JAMS 2000–2003 Outstanding Reviewer Award Recipients Pages: 356 - 359