1. Channel evolution: A framework for analysis

   • Arun Sharma
   • Luis V. Dominguez

   OriginalPaper Pages: 1 - 15

2. Success-producer and failure-preventer marketing skills: A social learning theory interpretation

   • Daryl O. McKee
   • Jeffery S. Conant
   • Michael P. Mokwa

   OriginalPaper Pages: 17 - 26

3. Developing customer orientation among service employees

   • Scott W. Kelley

   OriginalPaper Pages: 27 - 36

4. A test of the convergent validity of self-explicated and decompositional conjoint measurement

   • Michael J. Dorsch
   • R. Kenneth Teas

   OriginalPaper Pages: 37 - 48

5. A comparative analysis of two models of behavioral intention

   • Richard G. Netemeyer
   • William O. Bearden

   OriginalPaper Pages: 49 - 59

6. Measuring customer satisfaction: Fact and artifact

   • Robert A. Peterson
   • William R. Wilson

   OriginalPaper Pages: 61 - 71

7. Expert systems in marketing: Guidelines for development

   • John T. Mentzer
   • Nimish Gandhi

   Research Note Pages: 73 - 80

8. Are microcomputers replacing mainframes in marketing research firms?

   • Nancy J. Merritt
   • Cecile Bouchy

   Research Note Pages: 81 - 85

9. Exploring the effectiveness of business gifts: A controlled field experiment

   • Richard F. Beltramini

   Research Note Pages: 87 - 91

10. Consumer perceptions of organizations that use cause-related marketing

    • John K. Ross
    • Larry T. Patterson
    • Mary Ann Stutts

    Research Note Pages: 93 - 97

11. Book reviews

    • Ronald E. Goldsmith
    • Michael Mazis
    • Armen Tashchian

    BookReview Pages: 99 - 103