Volume 6, Issue 4, December 2012

Special Issue on Data Analysis and Classification in Marketing

ISSN: 1862-5347 (Print) 1862-5355 (Online)

In this issue (8 articles)

  1. Editorial

    Special issue on data analysis and classification in marketing—preface by the guest editors

    Daniel Baier, Reinhold Decker Pages 249-251
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    Image data analysis and classification in marketing

    Daniel Baier, Ines Daniel, Sarah Frost… Pages 253-276
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    Non parametric statistical models for on-line text classification

    Paola Cerchiello, Paolo Giudici Pages 277-288
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    A note on consistency improvements of AHP paired comparison data

    Wolfgang Gaul, Dominic Gastes Pages 289-302
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    Sensory analysis in the food industry as a tool for marketing decisions

    Maria Iannario, Marica Manisera… Pages 303-321
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    Banking customer satisfaction evaluation: a three-way factor perspective

    Caterina Liberati, Paolo Mariani Pages 323-336
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    Predicting partial customer churn using Markov for discrimination for modeling first purchase sequences

    Vera L. Miguéis, Dirk Van den Poel… Pages 337-353
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    Analyzing consumers’ shopping behavior using RFID data and pattern mining

    Takanobu Nakahara, Katsutoshi Yada Pages 355-365
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