Volume 7, Issue 1, March 2013

ISSN: 1862-8516 (Print) 1862-8508 (Online)

In this issue (9 articles)

  1. No Access

    Theoretical Article

    The economics of professional services: lemon markets, credence goods, and C2C information sharing

    Diego d’Andria Pages 1-15
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  2. No Access

    Empirical article

    Conceptualising consumers’ word-of-mouth behaviour intention: evidence from a university education services in Malaysia

    Hsin Hsin Chang, Don Jyh-Fu Jeng, Mohamad Rizal Abdul Hamid Pages 17-35
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  3. No Access

    Empirical article

    Analysis of customer profit contribution for banks with the concept of marketing mix strategy between 4Cs and 5Ps

    Tyrone T. Lin, Chia-Chi Lee, Hsiao-Chi Lin Pages 37-59
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  4. No Access

    Empirical Article

    Servitization and networking: large-scale survey findings on product-related services

    A. Bikfalvi, G. Lay, S. Maloca, B. R. Waser Pages 61-82
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  5. No Access

    Empirical Article

    The moderating effect of culture on overall perceived value in the online purchasing process

    Carmen M. Sabiote, Dolores M. Frías, J. Alberto Castañeda Pages 83-102
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    Empirical article

    Investigation of the relationship between service values and loyalty behaviors under high commitment

    Won-Moo Hur, Hyun Kyung Kim, Hanna Kim Pages 103-119
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    Empirical Article

    Explore how Chinese consumers evaluate retail service quality and satisfaction

    W. M. To, Joyce F. Y. Tam, Millissa F. Y. Cheung Pages 121-142
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  8. No Access

    Empirical Article

    Comparative analysis of innovative diffusion in the high-tech markets of Japan and South Korea: a use–diffusion model approach

    Yeong-Wha Sawng, Kazuyuki Motohashi, Gang-Hoon Kim Pages 143-166
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    OriginalPaper

    A support vector machine (SVM) approach to imbalanced datasets of customer responses: comparison with other customer response models

    Gitae Kim, Bongsug Kevin Chae, David L. Olson Pages 167-182
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