Customer equity: Making marketing strategy financially accountable Ashwin AravindakshanRoland T. RustValerie A. Zeithaml OriginalPaper Pages: 405 - 422
The Periodic Capacitated Arc Routing Problem linear programming model, metaheuristic and lower bounds Feng ChuNacima LabadiChristian Prins OriginalPaper Pages: 423 - 435
Specifying agent-oriented e-commerce software as organizational structures Manuel KolpAdrien CoyetteStéphane Faulkner OriginalPaper Pages: 450 - 468
Service value networks: Value, performance and strategy for the services industry John Hamilton OriginalPaper Pages: 469 - 489
Studies on horizontal competition among homogenous retailers through agent-based simulation Ming XieJian Chen OriginalPaper Pages: 490 - 505