1. Customer relationship management in competitive environments: The positive implications of a short-term focus

   • Julian Villanueva
   • Pradeep Bhardwaj
   • Yuxin Chen

   OriginalPaper 31 May 2007 Pages: 99 - 129

   

2. Advertising budgets in competitive environments

   • Nolan Miller
   • Amit Pazgal

   OriginalPaper 02 June 2007 Pages: 131 - 161

   

3. Modeling CLV: A test of competing models in the insurance industry

   • Bas Donkers
   • Peter C. Verhoef
   • Martijn G. de Jong

   OriginalPaper Open access 05 June 2007 Pages: 163 - 190

4. Used goods, not used bads: Profitable secondary market sales for a durable goods channel

   • Jeffrey D. Shulman
   • Anne T. Coughlan

   OriginalPaper 05 June 2007 Pages: 191 - 210