1. Consumer learning and evolution of consumer brand preferences

   • Hai Che
   • Tülin Erdem
   • T. Sabri Öncü

   OriginalPaper 10 July 2015 Pages: 173 - 202

2. Effect of temporal spacing between advertising exposures: Evidence from online field experiments

   • Navdeep S. Sahni

   OriginalPaper 26 August 2015 Pages: 203 - 247

   

3. Erratum to: Effect of temporal spacing between advertising exposures: Evidence from online field experiments

   • Navdeep S. Sahni

   Erratum 26 September 2015 Pages: 249 - 250

   

4. Consumer mending and online retailer fit-uncertainty mitigating strategies

   • Zheyin (Jane) Gu
   • Giri K. Tayi

   OriginalPaper 19 September 2015 Pages: 251 - 282