Articles not assigned to an issue (24 articles)

1. 

   OriginalPaper

   Marketing’s roles in innovation in business-to-business firms: Status, issues, and research agenda

   Abbie Griffin, Brett W. Josephson, Gary Lilien, Fred Wiersema…

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2. 

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   The same old song: The power of familiarity in music choice

   Morgan K. Ward, Joseph K. Goodman, Julie R. Irwin

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3. 

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   Targeting Miss Daisy: Using age and gender to target unethical sales tactics

   Kelly O. Cowart, Peter Darke

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4. 

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   Are maximizers blind to the future? When today’s best does not make for a better tomorrow

   Ali Besharat, Daniel M. Ladik, François A. Carrillat

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5. 

   OriginalPaper

   The impact of retail out-of-stock options on preferences: The role of consumers’ desire for assimilation versus differentiation

   Hsuan-Hsuan Ku, Chien-Chih Kuo, Wei-Luen Fang, Ya-Wen Yu

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6. 

   OriginalPaper

   There is nothing permanent except change—analyzing individual price dynamics in “pay-what-you-want” situations

   Laura Marie Schons, Mario Rese, Jan Wieseke, Wiebke Rasmussen…

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7. 

   OriginalPaper

   Predicting product life cycle patterns

   Yair Orbach, Gila E. Fruchter

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8. 

   OriginalPaper

   The role of position, type, and combination of sound symbolism imbeds in brand names

   Richard R. Klink, Lan Wu

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9. 

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   An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses

   Cenk Koçaş, Kivilcim Dogerlioglu-Demir

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10. 

    OriginalPaper

    Experience, socialization and customer retention: Lessons from the dance floor

    Gianna Giudicati, Massimo Riccaboni, Anna Romiti

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11. 

    OriginalPaper

    Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role

    Jeffrey P. Radighieri, Babu John Mariadoss, Yany Grégoire…

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12. 

    OriginalPaper

    Interrupted anticipation after a service failure: The role of olfactory sensation on expected pleasure, taste enjoyment, consumption, and repatronage intentions

    David J. Moore

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13. 

    OriginalPaper

    Brand personality: A meta-analytic review of antecedents and consequences

    Martin Eisend, Nicola E. Stokburger-Sauer

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14. 

    OriginalPaper

    The process by which product availability triggers purchase

    Yael Steinhart, David Mazursky, Michael A. Kamins

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15. 

    OriginalPaper

    The impact of jump bidding in online auctions

    Yongfu He, Peter T. L. Popkowski Leszczyc

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16. 

    OriginalPaper

    More than just a utensil: The influence of drinking straw size on perceived consumption

    Hung-Ming Lin, Hui-Yi Lo, Yu-Sung Liao

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17. 

    OriginalPaper

    Price or quality? The influence of fluency on the dual role of price

    Chia-Jung Chang

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18. 

    OriginalPaper

    Customization of online advertising: The role of intrusiveness

    Jenny van Doorn, Janny C. Hoekstra

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19. 

    OriginalPaper

    The nature of an apology: An experimental study on how to apologize after a service failure

    Holger Roschk, Susanne Kaiser

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20. 

    OriginalPaper

    Toward understanding passive opportunism in dedicated channel relationships

    Jody L. Crosno, Chris Manolis, Robert Dahlstrom

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