1. From Decision Support to Decision Automation: A 2020 Vision

   • Randolph Bucklin
   • Donald Lehmann
   • John Little

   OriginalPaper Pages: 235 - 246

2. Path Dependencies and the Long-term Effects of Routinized Marketing Decisions

   • Paul Farris
   • Willem Verbeke
   • Erjen Van Nierop

   OriginalPaper Pages: 247 - 268

3. The Many Faces of Competition

   • William Putsis
   • Ravi Dhar

   OriginalPaper Pages: 269 - 284

4. Rational Strategic Reasoning: An Unnatural Act?

   • Joel Urbany
   • David Montgomery

   OriginalPaper Pages: 285 - 299

5. An Investigation of Factors Influencing Causal Attributions in Managerial Decision Making

   • Sunder Narayanan
   • Donald Lehmann

   OriginalPaper Pages: 301 - 312

6. Market Share Overestimation and the Noncomplementarity Effect

   • David Houghton
   • Frank Kardes

   OriginalPaper Pages: 313 - 320