1. Co-producing with consumers: how varying levels of control and co-production impact affect

   • Jennifer Stevens
   • Carol L. Esmark
   • Na Young Lee

   OriginalPaper 09 January 2017 Pages: 171 - 187

   

2. Disentangling country-of-origin effects: the interplay of product ethnicity, national identity, and consumer ethnocentrism

   • Peter M. Fischer
   • Katharina P. Zeugner-Roth

   OriginalPaper 26 January 2016 Pages: 189 - 204

   

3. Impact of age on brand awareness sets: a turning point in consumers’ early 60s

   • Raphaëlle Lambert-Pandraud
   • Gilles Laurent
   • Carolyn Yoon

   OriginalPaper 30 August 2016 Pages: 205 - 218

   

4. When do unethical brand perceptions spill over to competitors?

   • Rebecca K. Trump
   • Kevin P. Newman

   OriginalPaper 09 September 2016 Pages: 219 - 230

   

5. Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR): An empirical comparison of predictive validity

   • Mario Farsky
   • Oliver Schnittka
   • Carina Lorth

   OriginalPaper 01 June 2016 Pages: 231 - 240

   

6. The effect of context attractiveness on product attractiveness and product quality: the moderating role of product familiarity

   • Benedikt Schnurr
   • Alexandra Brunner-Sperdin
   • Nicola E. Stokburger-Sauer

   OriginalPaper Open access 09 August 2016 Pages: 241 - 253

   

7. Relationship type, perceived trust, and ambiguity aversion

   • Hsin-Hsien Liu
   • Jung-Hua Chang

   OriginalPaper 05 September 2016 Pages: 255 - 266

   

8. Hoping grey goes green: air pollution’s impact on consumer automobile choices

   • Jia Li
   • Charles C. Moul
   • Wanqing Zhang

   OriginalPaper 09 September 2016 Pages: 267 - 279

   

9. Assessing corporate demand for sponsorship: marketing costs in the financial services industry

   • Jonathan A. Jensen

   OriginalPaper 27 September 2016 Pages: 281 - 291

10. Malleability of taste perception: biasing effects of rating scale format on taste recognition, product evaluation, and willingness to pay

    • Antonia Mantonakis
    • Norbert Schwarz
    • Carolyn Yoon

    OriginalPaper 09 January 2017 Pages: 293 - 303

11. Sustaining relationships after opportunism and misunderstanding: the role of formalization and socialization

    • Chun Zhang
    • Julie Juan Li
    • Ying Huang

    OriginalPaper 11 January 2017 Pages: 305 - 319

    

12. Do sexy mouthwash ads leave a bad aftertaste? The interaction of sexual self-schema and brand positioning fit on female-targeted sexual advertising efficacy

    • James Mark Mayer
    • Plamen Peev

    OriginalPaper 21 January 2017 Pages: 321 - 333