1. Brand love: development and validation of a practical scale

   • Richard P. Bagozzi
   • Rajeev Batra
   • Aaron Ahuvia

   OriginalPaper 03 September 2016 Pages: 1 - 14

   

2. The pitfall of nutrition facts label fluency: easier-to-process nutrition information enhances purchase intentions for unhealthy food products

   • Pierrick Gomez
   • Carolina O. C. Werle
   • Olivier Corneille

   OriginalPaper 22 October 2015 Pages: 15 - 27

   

3. Is what you choose what you want?—outlier detection in choice-based conjoint analysis

   • Yu-Cheng Ku
   • Tsun-Feng Chiang
   • Sheng-Mao Chang

   OriginalPaper 07 September 2015 Pages: 29 - 42

   

4. A longitudinal examination of the impact of quality perception gap on brand performance in the US Automotive Industry

   • M. Billur Akdeniz
   • Roger J. Calantone

   OriginalPaper 11 September 2015 Pages: 43 - 57

5. The influence of positive affect on consideration set formation in memory-based choice

   • Michael J. Barone
   • Alexander Fedorikhin
   • David E. Hansen

   OriginalPaper 07 October 2015 Pages: 59 - 69

6. Turning unplanned overpayment into a status signal: how mentioning the price paid repairs satisfaction

   • Aaron M. Garvey
   • Simon J. Blanchard
   • Karen Page Winterich

   OriginalPaper 14 August 2015 Pages: 71 - 83

   

7. How often should a firm modify its products? A Bayesian analysis of automobile modification cycles

   • Goksel Yalcinkaya
   • Tevfik Aktekin
   • Setiadi Umar

   OriginalPaper 09 August 2015 Pages: 85 - 97

   

8. Distortion of price discount perceptions through the left-digit effect

   • Chien-Huang Lin
   • Jyh-Wen Wang

   OriginalPaper 01 September 2015 Pages: 99 - 112

   

9. Exchange and refund of complementary products

   • Yoonju Han
   • Sandeep R. Chandukala
   • Hai Che

   OriginalPaper 06 October 2015 Pages: 113 - 125

10. What really matters in attraction effect research: when choices have economic consequences

    • Marcel Lichters
    • Paul Bengart
    • Bodo Vogt

    OriginalPaper 09 October 2015 Pages: 127 - 138

    

11. Setting prices in mixed logit model designs

    • Andreas Falke
    • Harald Hruschka

    OriginalPaper 15 October 2015 Pages: 139 - 154

12. “No sale” items in auctions: do they really matter?

    • Bruce L. Alford
    • Otis W. Gilley
    • Obinna Obilo

    OriginalPaper 09 October 2015 Pages: 155 - 168

13. Erratum to: Distortion of price discount perceptions through the left-digit effect

    • Chien-Huang Lin
    • Jyh-Wen Wang

    Erratum 15 June 2016 Pages: 169 - 169