1. Is there a negative relationship between the order-of-brand entry and market share?

   • Dean C. H. Wilkie
   • Lester W. Johnson

   OriginalPaper 30 December 2014 Pages: 211 - 222

   

2. Consumer emotional intelligence and its effects on responses to transgressions

   • Hongmin Ahn
   • Yongjun Sung
   • Minette E. Drumwright

   OriginalPaper 15 January 2015 Pages: 223 - 233

   

3. Aesthetic responses to prototypicality and uniqueness of product design

   • Steven J. Stanton
   • Janell D. Townsend
   • Wooseong Kang

   OriginalPaper 03 May 2015 Pages: 235 - 246

   

4. Modeling the correct level of analysis in non-aggregated household panel data: A simulation approach

   • Andreas Lemmerer

   OriginalPaper 01 November 2014 Pages: 247 - 257

   

5. Attention to social comparison information and brand avoidance behaviors

   • Eunjin (Anna) Kim
   • S. Ratneshwar
   • Tilottama Ghosh Chowdhury

   OriginalPaper 05 November 2014 Pages: 259 - 271

   

6. Sounds that make you smile and share: a phonetic key to prosociality and engagement

   • Kevin M. Kniffin
   • Mitsuru Shimizu

   OriginalPaper 07 November 2014 Pages: 273 - 283

   

7. Attributions of blame following a product-harm crisis depend on consumers’ attachment styles

   • Jodie Whelan
   • Niraj Dawar

   OriginalPaper 07 December 2014 Pages: 285 - 294

   

8. How product–cause fit and donation quantifier interact in cause-related marketing (CRM) settings: evidence of the cue congruency effect

   • Neel Das
   • Abhijit Guha
   • Balaji Krishnan

   OriginalPaper 07 December 2014 Pages: 295 - 308

   

9. Consumer reactions to round numbers in brand names

   • Kunter Gunasti
   • Timucin Ozcan

   OriginalPaper 12 December 2014 Pages: 309 - 322

   

10. Using consumer responsibility reminders to reduce cuteness-induced indulgent consumption

    • Maura L. Scott
    • Gergana Y. Nenkov

    OriginalPaper 21 November 2014 Pages: 323 - 336

    

11. Connecting the dots: how personal need for structure produces false consumer pattern perceptions

    • Alexander Davidson
    • Michel Laroche

    OriginalPaper 10 October 2014 Pages: 337 - 350

    

12. Better together: Trait competitiveness and competitive psychological climate as antecedents of salesperson organizational commitment and sales performance

    • Wyatt A. Schrock
    • Douglas E. Hughes
    • Eli Jones

    OriginalPaper 19 September 2014 Pages: 351 - 360

13. The role of emotions in decision-making on employer brands: insights from functional magnetic resonance imaging (fMRI)

    • Linn Viktoria Rampl
    • Christian Opitz
    • Peter Kenning

    OriginalPaper 19 December 2014 Pages: 361 - 374

    

14. Attack and defend: the role of targeting in a distribution channel

    • Jianqiang Zhang
    • Zhuping Liu
    • Weijun Zhong

    OriginalPaper 19 September 2014 Pages: 375 - 386

    

15. The influence of hedonic versus utilitarian consumption situations on the compromise effect

    • Sungeun (Ange) Kim
    • Jungkeun Kim

    OriginalPaper 23 September 2014 Pages: 387 - 401

16. The multicollinearity illusion in moderated regression analysis

    • David Disatnik
    • Liron Sivan

    OriginalPaper 11 December 2014 Pages: 403 - 408

17. Retraction Note to: Why money meanings matter in decisions to donate time and money

    • Promothesh Chatterjee
    • Randall L. Rose
    • Jayati Sinha

    Retraction Note 05 March 2016 Pages: 409 - 409