Suckers in the morning, skeptics in the evening: Time-of-Day effects on consumers’ vigilance against manipulation Mehdi T. HossainRitesh Saini OriginalPaper 04 July 2013 Pages: 109 - 121
Ingredient branding and feedback effects: The impact of product outcomes, initial parent brand strength asymmetry, and parent brand role Jeffrey P. RadighieriBabu John MariadossJean L. Johnson OriginalPaper 05 March 2013 Pages: 123 - 138
An empirical investigation of consumers’ willingness-to-pay and the demand function: The cumulative effect of individual differences in anchored willingness-to-pay responses Cenk KoçaşKivilcim Dogerlioglu-Demir OriginalPaper 24 April 2013 Pages: 139 - 152
Electronic word-of-mouth (eWOM) generation in new media platforms: The role of regulatory focus and collective dissonance Dongwoo ShinJi Hee SongAbhijit Biswas OriginalPaper 09 July 2013 Pages: 153 - 165
Moderately thin advertising models are optimal, most of the time: Moderating the quadratic effect of model body size on ad attitude by fashion leadership Denise M. JanssenLeonard J. Paas OriginalPaper 07 July 2013 Pages: 167 - 177
Product recalls and the moderating role of brand commitment Frank GermannRajdeep GrewalRajendra K. Srivastava OriginalPaper 06 July 2013 Pages: 179 - 191
Modeling advertising impact at campaign level: Empirical generalizations relative to long-term advertising profit contribution and its antecedents Philippe AurierAnne Broz-Giroux OriginalPaper 31 July 2013 Pages: 193 - 206
New product preannouncements, advertising investments, and stock returns Chien-Wei ChenMin-Hsien ChiangChi-Lin Yang OriginalPaper 31 July 2013 Pages: 207 - 218
Predicting future purchases with the Poisson log-normal model Giang TrinhCam RungieJohn Dawes OriginalPaper 03 August 2013 Pages: 219 - 234
Psychometric vs. C-OAR-SE measures of brand love: A reply to Rossiter Aaron AhuviaRichard P. BagozziRajeev Batra OriginalPaper 24 July 2013 Pages: 235 - 243
