Volume 24, Issue 1, March 2013

ISSN: 0923-0645 (Print) 1573-059X (Online)

In this issue (8 articles)

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    Budget allocation for customer acquisition and retention while balancing market share growth and customer equity

    Hsiu-Yuan Tsao Pages 1-11
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    Customer satisfaction as a buffer against sentimental stock-price corrections

    Robert P. Merrin, Arvid O. I. Hoffmann, Joost M. E. Pennings Pages 13-27
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    Opposing effects of sociodemographic variables on price knowledge

    Charlotte Gaston-Breton, Priya Raghubir Pages 29-42
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    Consumers’ online responses to the death of a celebrity

    Scott K. Radford, Peter H. Bloch Pages 43-55
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    Payment method and perceptions of ownership

    Bernadette Kamleitner, Berna Erki Pages 57-69
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    Customer portfolio composition and customer equity feedback effects: Student diversity and acquisition in educational communities

    Michael Lewis, Debanjan Mitra, Yeujun Yoon Pages 71-84
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    Can a print publication be equally effective online? Testing the effect of medium type on marketing communications

    Robert G. Magee Pages 85-95
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    Do consumers who conduct online research also post online reviews? A model of the relationship between online research and review posting behavior

    Girish N. Punj Pages 97-108
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