Volume 23, Issue 4, December 2012

ISSN: 0923-0645 (Print) 1573-059X (Online)

In this issue (8 articles)

  1. No Access

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    Consumer acceptance of the mobile Internet

    Joerg Koenigstorfer, Andrea Groeppel-Klein Pages 917-928
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    Product survival analysis for the App Store

    Euy-Young Jung, Chulwoo Baek, Jeong-Dong Lee Pages 929-941
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    Why consumers respond differently to absolute versus percentage descriptions of quantities

    Danny Weathers, Scott D. Swain, Jay P. Carlson Pages 943-957
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    The vulnerability of defensiveness: The impact of persuasion attempts and processing motivations on trust

    Wenxia Guo, Kelley J. Main Pages 959-971
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    The relative performance of different methods for selecting creative marketing personnel

    Niek Althuizen Pages 973-985
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    Understanding consumers’ multichannel choices across the different stages of the buying process

    Sonja Gensler, Peter C. Verhoef, Martin Böhm Pages 987-1003
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    In the mood to buy? Understanding the interplay of mood regulation and congruence in an international context

    Erik Maier, Robert Wilken, Helmut Schneider… Pages 1005-1018
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    More effective assessment of market performance in later stages of the product development process: The case of the motion picture industry

    Gerda Gemser, Mark A. A. M. Leenders, Charles B. Weinberg Pages 1019-1031
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