Age-related differences in responses to affective vs. rational ads for hedonic vs. utilitarian products Aimee DroletPatti WilliamsLoraine Lau-Gesk OriginalPaper 04 May 2007 Pages: 211 - 221
Compromising the compromise effect: Brands matter Francisca SinnSandra J. MilbergRonald C. Goodstein OriginalPaper 17 August 2007 Pages: 223 - 236
The relationship between FSI advertising style and coupon redemption Harper A. Roehm Jr.Michelle L. Roehm OriginalPaper 24 April 2007 Pages: 237 - 247
Quality of past performance: Impact on consumers’ responses to service failure Rodolfo Vázquez-CasiellesAna Belén del Río-LanzaAna María Díaz-Martín OriginalPaper 13 June 2007 Pages: 249 - 264
Organizational identification as a determinant of customer orientation in service organizations Jan WiesekeJohannes UllrichRolf Van Dick OriginalPaper 01 September 2007 Pages: 265 - 278
The impact of a product’s country-of-origin on compromise and attraction effects Shih-Chieh ChuangHsiuJu Rebecca Yen OriginalPaper 23 May 2007 Pages: 279 - 291