1. Applications of Data Mining to Electronic Commerce

   • Ron Kohavi
   • Foster Provost

   OriginalPaper Pages: 5 - 10

2. Personalization of Supermarket Product Recommendations

   • R.D. Lawrence
   • G.S. Almasi
   • S.S. Duri

   OriginalPaper Pages: 11 - 32

3. Expert-Driven Validation of Rule-Based User Models in Personalization Applications

   • Gediminas Adomavicius
   • Alexander Tuzhilin

   OriginalPaper Pages: 33 - 58

4. Visualization and Analysis of Clickstream Data of Online Stores for Understanding Web Merchandising

   • Juhnyoung Lee
   • Mark Podlaseck
   • Robert Hoch

   OriginalPaper Pages: 59 - 84

5. Data Mining for Measuring and Improving the Success of Web Sites

   • Myra Spiliopoulou
   • Carsten Pohle

   OriginalPaper Pages: 85 - 114

6. E-Commerce Recommendation Applications

   • J. Ben Schafer
   • Joseph A. Konstan
   • John Riedl

   OriginalPaper Pages: 115 - 153