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Predictive analytics: The power to predict who will click, buy, lie, or die

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  1. Boire Filler Group, Pickering, Ontario, Canada

    Richard Boire

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  1. Richard Boire
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Boire, R. Predictive analytics: The power to predict who will click, buy, lie, or die. J Market Anal 1, 184–185 (2013). https://doi.org/10.1057/jma.2013.14

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  • DOI: https://doi.org/10.1057/jma.2013.14

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