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Cyberpragmatics

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Intercultural Communicative Competence for Global Citizenship

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Abstract

This chapter provides a detailed definition of cyberpragmatics as an academic and professional genre-specific online “savoir-être”. It discusses the theoretical underpinning to the term, coined by Yus in 2011, and illustrates examples of cyberpragmatic findings from related studies. It describes politeness and introduces Brown and Levinson’s politeness theory and Leech’s Politeness Principle. It discusses the online blurring of oral and written language and the challenges this poses to students. It finally summarises threshold concept (TC) pedagogy and proposes that Intercultural Cyberpragmatic Communicative Competence (ICCC) could be a TC. It suggests that staff in HE should put in place curricular scaffolding to support students with reflecting on ICCC and practising it. It also provides an overview of the three research questions set for this study.

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Authors and Affiliations

  1. School of Humanities, Coventry University, Coventry, UK

    Marina Orsini-Jones & Fiona Lee

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  1. Marina Orsini-Jones
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  2. Fiona Lee
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Orsini-Jones, M., Lee, F. (2018). Cyberpragmatics. In: Intercultural Communicative Competence for Global Citizenship. Palgrave Macmillan, London. https://doi.org/10.1057/978-1-137-58103-7_3

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  • DOI: https://doi.org/10.1057/978-1-137-58103-7_3

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  • Publisher Name: Palgrave Macmillan, London

  • Print ISBN: 978-1-137-58102-0

  • Online ISBN: 978-1-137-58103-7

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