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Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics

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An Erratum to this article was published on 01 June 2011

An Erratum to this article was published on 01 June 2011

Abstract

Consumer innovativeness is a critical factor that determines the success of new product introductions. An important but underexplored antecedent of consumer innovativeness is time orientation. In this article, we propose a conceptual model of the relationships among time orientation, consumer innovativeness, and consumer innovative behavior. We further examine the moderating role of several important product characteristics on these relationships. These characteristics include (1) newness of the product, (2) product complexity, (3) network externalities, and (4) the utilitarian versus expressive nature of the product. We develop a series of research propositions to explicate the relationships in our conceptual model. We delineate the substantive and managerial implications by linking the variables through a comprehensive framework and provide future research directions.

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Authors and Affiliations

  1. Old Dominion University, Norfolk, VA, USA

    Kiran Karande

  2. University of Washington Tacoma, Tacoma, WA, USA

    Altaf Merchant

  3. Lehigh University, Bethlehem, PA, USA

    K. Sivakumar

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  1. Kiran Karande
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  2. Altaf Merchant
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  3. K. Sivakumar
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Correspondence to K. Sivakumar.

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The authors greatly appreciate the guidance of co-editors Victoria Crittenden and Robert Peterson, and the constructive comments of the reviewers during the review process. They are also grateful for the useful comments from Ronald Goldsmith, SubinIm, Donald Lehmann, and Nancy Wong on a previous draft of the manuscript.

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Karande, K., Merchant, A. & Sivakumar, K. Relationships among time orientation, consumer innovativeness, and innovative behavior: the moderating role of product characteristics. AMS Rev 2, 108–125 (2012). https://doi.org/10.1007/s13162-011-0008-z

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